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Sustainable Outdoor Gear Norrøna specializes in sustainable, high-performance outdoor gear, aligning with the growing consumer demand for eco-friendly products. This focus on ethical trade and sustainability presents a significant sales opportunity in the environmentally conscious market segment.

Expansion through Partnerships By partnering with renowned brands like Ulysse Nardin and hiring experienced personnel such as Meagan Millar, Norrøna is strategically expanding its reach and market presence. Leveraging these partnerships and new hires can open doors to collaboration opportunities and increased sales channels.

Targeted Product Development Norrøna's 'tailored for Her' collection reflects a commitment to understanding and meeting specific customer needs. Tailoring products to different segments, like women's outdoor gear, demonstrates a customer-centric approach that can lead to increased sales by appealing to diverse audiences.

Innovative Product Launches The introduction of innovative products like the Tamok Gore-Tex Performance Shell Jacket and collaborations with ambassadors like Børge Ousland highlight Norrøna's dedication to cutting-edge designs. Capitalizing on the buzz generated by these launches can drive sales and position the company as a leader in the outdoor gear industry.

Strategic Sales Promotions Promotions like the Fall collection launches and the elevation of Patrick Gould to a U.S. sales representative role indicate a proactive sales strategy. Leveraging strategic promotions, expansions, and personnel changes can increase brand visibility, attract new customers, and ultimately boost sales performance.

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Norrøna Tech Stack

Norrøna uses 8 technology products and services including Google Conversion Tracking, Ruxit, Unpkg, and more. Explore Norrøna's tech stack below.

  • Google Conversion Tracking
    Advertising Networks
  • Ruxit
    Analytics
  • Unpkg
    Content Delivery Network
  • Stackify
    Issue Trackers
  • Vue.js
    Javascript Frameworks
  • Stripe
    Payment Processing
  • Cloudflare Stream
    Video Players
  • EWWW Image Optimizer
    Web Platform Extensions

Media & News

Norrøna's Email Address Formats

Norrøna uses at least 1 format(s):
Norrøna Email FormatsExamplePercentage
First.Last@norrona.comJohn.Doe@norrona.com
68%
First@norrona.comJohn@norrona.com
19%
First.Middle.Last@norrona.comJohn.Michael.Doe@norrona.com
9%
First.Middle@norrona.comJohn.Michael@norrona.com
4%

Frequently Asked Questions

Where is Norrøna's headquarters located?

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Norrøna's main headquarters is located at Vollsveien 13H Lysaker, 1366 NO. The company has employees across 4 continents, including EuropeNorth AmericaAsia.

What is Norrøna's phone number?

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You can contact Norrøna's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Norrøna's official website and social media links?

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Norrøna's official website is norrona.com and has social profiles on LinkedIn.

How much revenue does Norrøna generate?

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As of October 2024, Norrøna's annual revenue reached $75M.

What is Norrøna's NAICS code?

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Norrøna's NAICS code is 33992 - Sporting and Athletic Goods Manufacturing.

How many employees does Norrøna have currently?

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As of October 2024, Norrøna has approximately 290 employees across 4 continents, including EuropeNorth AmericaAsia. Key team members include Chief Executive Officer & Co-Founder: M. V.Chief Experience Officer: C. S.Chief Sustainability Officer & Director Of Innovation: B. B.. Explore Norrøna's employee directory with LeadIQ.

What industry does Norrøna belong to?

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Norrøna operates in the Sporting Goods Manufacturing industry.

What technology does Norrøna use?

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Norrøna's tech stack includes Google Conversion TrackingRuxitUnpkgStackifyVue.jsStripeCloudflare StreamEWWW Image Optimizer.

What is Norrøna's email format?

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Norrøna's email format typically follows the pattern of . Find more Norrøna email formats with LeadIQ.

When was Norrøna founded?

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Norrøna was founded in 1929.
Norrøna

Norrøna

Sporting Goods ManufacturingLysaker, Norway201-500 Employees

In 1929, Jørgen Jørgensen, a Norwegian outdoor enthusiast, began his search for durable outdoor equipment to perform in Norway’s harsh and rugged land. Starting with simple innovations such as leather straps, canvas backpacks and cotton clothing, he set Norrøna’s direction: to search for the best in technical advancements, to create the ultimate in performance product.

Today, four generations later, as traditional mountain life broadens, we are still a Norwegian family-owned and run company. We inherit from our forefathers our commitment to advance the boundaries of product function, with design-bred solutions to equip you with the highest-grade, protective, sustainable gear for your outdoor needs.

We control the ultimate detail with the promise to bring you excellence through experimental, technical perfection assisted by our dedicated testers and ambassadors. From concept to creation, our in-house team of designers and craftsmen are compelled to stretch the edges of innovation. We build touchstone products, establish construction techniques, and redefine the meaning of fit, fabric, function and finish, based on our design principle of Loaded Minimalism™.

Ethical trade and sustainability are essential in all parts of our value chain, and we believe that the only way to run a company is on a sustainable platform. We are completely transparent about our processes through our roadmap, ensuring we keep pushing ourselves towards reducing our environmental footprint and creating a positive impact. 

Our vision: 
Welcome to nature

Our mission: 
Make great products our way for people with an active lifestyle

Our company values: 
Roots, Innovation, Passion

Our design philosophy:
Loaded minimalism™ – great products made as clean as possible with all critical details

Section iconCompany Overview

Headquarters
Vollsveien 13H Lysaker, 1366 NO
Phone number
NAICS Code
33992 - Sporting and Athletic Goods Manufacturing
Founded
1929
Employees
201-500

Section iconFunding & Financials

  • $50M$100M

    Norrøna's revenue is in the range of $50M$100M

Section iconFunding & Financials

  • $50M$100M

    Norrøna's revenue is in the range of $50M$100M

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