Global Sourcing Expertise Norstar International leverages extensive China sourcing and manufacturing experience combined with Western business strategies, making it an ideal partner for clients seeking to optimize global supply chains and expand their overseas manufacturing capabilities.

Mid-market Focus With a revenue range of 1 million to 10 million and a small to medium-sized team, Norstar serves growing businesses looking for cost-effective sourcing solutions, presenting opportunities to assist clients in scaling their international trade operations.

Technology Integration Utilizing a tech stack that includes MySQL, contact forms, and performance monitoring tools, the company values modern digital solutions, which could be an opportunity to offer advanced supply chain management platforms or data-driven trade analytics to enhance their service offerings.

Strategic Location Duality Having headquarters in Cincinnati and Shanghai positions Norstar to facilitate cross-border trade and provide tailored consulting, which can be a gateway for firms looking to enter Asian markets or optimize North American supply chains.

Market Positioning Operating within a competitive landscape alongside firms like Alibaba and Made-in-China with similar or larger scale operations suggests opportunities for partnership or differentiation by offering specialized value-added services in international trade and development consultancy.