North American Sports Group Employee Directory
Spectator SportsNew York, United States11-50 Employees
NASG is an integrated grassroots sports management and activation agency with a 25-year history, based in Ballston Spa, New York. It operates more than 100 youth and elite tournaments and uses a 360-degree operating model that combines in-house creative services, content production and distribution, sponsorship sales and activation, brand ambassadors, tour management, logistics, and fulfillment. The approach aims to connect participants, events, and sponsors within the spectator sports ecosystem. The company fully owns and operates a portfolio of small-sided sports events, including Hoop It Up 3x3 Basketball, Kick It 3v3 Soccer, Let It Fly 4on4 Football, Rock The Box 5on5 Lacrosse, Sticks Up! Lacrosse Tournaments, and the USA Sports Festivals: A Celebration of Sports and Community. These properties define NASG's core focus and positioning as an owner and operator of niche, community-oriented sports tournaments.