Insights

Integrated Sports Platform NASG operates a full-service grassroots sports management and activation agency with ownership of 100+ tournaments, offering a captive event ecosystem ideal for sponsorships, brand activations, and cross-event marketing campaigns.

Sponsorship and Activation With in-house creative, content production, distribution, sponsorship sales, and activation capabilities, NASG can package turnkey sponsor solutions across multiple properties, appealing to brands seeking hands-on experiential and digital engagement.

Diverse Properties Owns and operates a portfolio of premier small-sided sports properties and festivals spanning basketball, soccer, football, and lacrosse, enabling multi-sport sponsorships, audience diversification, and seasonal event pipelines.

Mid-Sized Growth Revenue in the mid single to lower mid double digits with a lean employee base suggests high-margin, scalable partnerships and opportunities to upsell premium activation services without heavy overhead.

Tech and Analytics Readiness Existing tech stack and analytics tools (website platforms, video, analytics, and ad tech) position NASG to offer data-driven sponsorship reporting, ROI measurement, and audience insights to prospective sponsors.

Similar companies to North American Sports Group

North American Sports Group Tech Stack

North American Sports Group uses 8 technology products and services including NameBright, Mustache, Video.js, and more. Explore North American Sports Group's tech stack below.

  • NameBright
    Domain Name Services
  • Mustache
    Javascript Frameworks
  • Video.js
    Javascript Libraries
  • Moment.js
    Javascript Libraries
  • jQuery
    Javascript Libraries
  • Quantcast
    System Analytics & Monitoring
  • Google Analytics
    Web Analytics
  • OpenResty
    Web Servers

Media & News

North American Sports Group's Email Address Formats

North American Sports Group uses at least 1 format(s):
North American Sports Group Email FormatsExamplePercentage
FLast@nasportsgroup.comJDoe@nasportsgroup.com
80%
First.Last@nasportsgroup.comJohn.Doe@nasportsgroup.com
20%

Frequently Asked Questions

Where is North American Sports Group's headquarters located?

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North American Sports Group's main headquarters is located at 405 Greenfield Avenue Ballston Spa, New York 12020 United States. The company has employees across 3 continents, including North AmericaEuropeOceania.

What is North American Sports Group's official website and social media links?

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North American Sports Group's official website is nasportsgroup.com and has social profiles on LinkedIn.

What is North American Sports Group's NAICS code?

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North American Sports Group's NAICS code is 7112 - Spectator Sports.

How many employees does North American Sports Group have currently?

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As of June 2026, North American Sports Group has approximately 12 employees across 3 continents, including North AmericaEuropeOceania. Key team members include Southeast Director: J. B.Assistant Event Director: A. E.Manager, Sponsorship Activation: A. B.. Explore North American Sports Group's employee directory with LeadIQ.

What industry does North American Sports Group belong to?

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North American Sports Group operates in the Spectator Sports industry.

What technology does North American Sports Group use?

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North American Sports Group's tech stack includes NameBrightMustacheVideo.jsMoment.jsjQueryQuantcastGoogle AnalyticsOpenResty.

What is North American Sports Group's email format?

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North American Sports Group's email format typically follows the pattern of FLast@nasportsgroup.com. Find more North American Sports Group email formats with LeadIQ.

When was North American Sports Group founded?

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North American Sports Group was founded in 1989.
North American Sports Group logo

North American Sports Group

Spectator SportsNew York, United States11-50 Employees

NASG is an integrated grassroots sports management and activation agency with a 25-year history, based in Ballston Spa, New York. It operates more than 100 youth and elite tournaments and uses a 360-degree operating model that combines in-house creative services, content production and distribution, sponsorship sales and activation, brand ambassadors, tour management, logistics, and fulfillment. The approach aims to connect participants, events, and sponsors within the spectator sports ecosystem.

The company fully owns and operates a portfolio of small-sided sports events, including Hoop It Up 3x3 Basketball, Kick It 3v3 Soccer, Let It Fly 4on4 Football, Rock The Box 5on5 Lacrosse, Sticks Up! Lacrosse Tournaments, and the USA Sports Festivals: A Celebration of Sports and Community. These properties define NASG's core focus and positioning as an owner and operator of niche, community-oriented sports tournaments.

Section iconCompany Overview

Headquarters
405 Greenfield Avenue Ballston Spa, New York 12020 United States
NAICS Code
7112 - Spectator Sports
Founded
1989
Employees
11-50

Section iconMedia & News

Section iconFunding & Financials

  • $10M$25M

    North American Sports Group's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    North American Sports Group's revenue is estimated to be in the range of $10M$25M

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