Insights

Expansion momentum The North Carolina Zoo is expanding with AR tracking experiences and Asia region development, backed by new leadership and notable headcount growth, signaling ongoing investment in visitor engagement and regional outreach that may open opportunities for technology, signage, education programs, and international partnerships.

Digital engagement Active use of marketing and engagement tools such as AdRoll, Google Ads, Adobe Experience Cloud and Constant Contact indicates a mature digital outreach operation; this presents upsell potential for advanced analytics, CRM optimization, personalized visitor journeys, and fundraising campaigns.

Strategic partnerships Recent collaborations with Utah State University, Smithsonian, and RWS Entertainment Group suggest a propensity for joint programs, conservation projects, and immersive experiences that could be expanded with sponsorships, content licensing, and education program collaborations.

Asset and capacity growth Headcount increase and ongoing capital needs to staff Asia Continent initiatives point to demand for workforce solutions, facility services, logistics, maintenance tech, and guest services enhancements that could be addressed with managed services or technology deployments.

Sustainability and accessibility As a world-class AZA-accredited zoo focusing on wildlife protection and community engagement, there is opportunity to propose sustainability reporting tools, donor engagement platforms, and accessibility programs that align with their mission and potential grant/funding opportunities.

North Carolina Zoo Tech Stack

North Carolina Zoo uses 8 technology products and services including AdRoll, Google Ads, Drupal, and more. Explore North Carolina Zoo's tech stack below.

Media & News

North Carolina Zoo's Email Address Formats

North Carolina Zoo uses at least 4 email formats:
North Carolina Zoo Email FormatsExamplePercentage
First.Last@nczoo.orgJohn.Doe@nczoo.org
93%
Last@nczoo.orgDoe@nczoo.org
5%
First_Last@nczoo.orgJohn_Doe@nczoo.org
1%
Last.First@nczoo.orgDoe.John@nczoo.org
1%

Frequently Asked Questions

What is North Carolina Zoo's official website and social media links?

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North Carolina Zoo's official website is nczoo.org and has social profiles on LinkedIn.

How much revenue does North Carolina Zoo generate?

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As of October 2026, North Carolina Zoo's annual revenue is estimated to be $1M - $10M.

What is North Carolina Zoo's SIC code and NAICS code?

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North Carolina Zoo's SIC code is 7991 - Physical Fitness Facilities and NAICS code is 71213 - Zoos and Botanical Gardens.

How many employees does North Carolina Zoo have currently?

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As of October 2026, North Carolina Zoo has approximately 235 employees across 3 continents, including North America, Africa and Asia. Key team members include Chief Of Staff: M. P., Owner: A. L. and Director Of Business And Finance: J. C. Explore North Carolina Zoo's employee directory with LeadIQ.

What industry does North Carolina Zoo belong to?

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North Carolina Zoo operates in the Zoos and Botanical Gardens industry.

What technology does North Carolina Zoo use?

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North Carolina Zoo's tech stack includes AdRoll, Google Ads, Drupal, Adobe Experience Cloud, Microsoft 365, Constant Contact, KnowBe4 and Piwik.

What is North Carolina Zoo's email format?

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North Carolina Zoo's email format typically follows the pattern of First.Last@nczoo.org. Find more North Carolina Zoo email formats with LeadIQ.

When was North Carolina Zoo founded?

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North Carolina Zoo was founded in 1974.
North Carolina Zoo logo

North Carolina Zoo

Zoos and Botanical GardensNorth Carolina, United States201-500 Employees

Based in Asheboro, North Carolina, the North Carolina Zoo operates in the zoos and botanical gardens sector as a conservation-focused institution. It describes itself as the world’s largest habitat zoo, caring for more than 1,700 animals and attracting hundreds of thousands of visitors annually. The organization emphasizes efforts to protect wildlife and wild places, pursuing conservation work both locally and globally. It holds accreditation from the AZA, reflecting adherence to established industry standards.

Its audience includes the general public seeking educational wildlife experiences, with a focus on biodiversity and conservation. In 2026, the institution announced the appointment of Mark Penning as director, with duties to begin in June 2026, indicating a forthcoming leadership transition.

Section iconCompany Overview

Website
nczoo.org
SIC Code
7991 - Physical Fitness Facilities
NAICS Code
71213 - Zoos and Botanical Gardens
Founded
1974
Employees
201-500

Section iconFunding & Financials

  • $1M - $10M

    North Carolina Zoo's revenue is estimated to be in the range of $1M - $10M

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