Racquet Growth Capitalize on high demand for tennis, pickleball, and padel by expanding programming, clinics, leagues, and member events, and cross-sell equipment and apparel through the pro shop to boost court utilization and ancillary revenue.

Data Driven Marketing With an established digital footprint and Google Analytics usage, implement a unified marketing stack (CRM, automation, and targeted campaigns) to accelerate member acquisition, retention, and re-engagement across channels.

Pro Shop Expansion Grow the pro shop and services as a revenue anchor by expanding product assortment, equipment stringing, and service packages, and enable e-commerce to capture online orders from members and guests.

Tech Enabled Experience Leverage tech to elevate the guest experience through integrated court and facility reservations, contactless payments, mobile check-in, and digital signage to streamline operations and improve retention.

Strategic Partnerships Forge strategic partnerships with luxury brands, local hospitality vendors, and event sponsors to boost visibility, sponsor tournaments, and create cross-promotions with dining and fitness offerings in the North Hills ecosystem.