Private Club Strength Established in 1988 as a private golf and leisure destination with a focus on membership experience, Treyburn Country Club represents a stable base for upsell opportunities to exclusive services, events, and family-friendly memberships that can drive higher lifetime value.

Mid-Size Scale With a workforce of 11-50 employees and revenue in the 10-25M range, Treyburn sits in a mid-market tier where targeted offers for membership enhancements, training, and guest programs can yield meaningful incremental revenue without the complexity of larger clubs.

Tech Enablement Existing tech stack includes AWS, Cloudflare, Google services, and social integrations, presenting opportunities to bundle digital memberships, mobile apps, online booking, and targeted marketing to improve member engagement and drive cross-sell of amenities.

Lifestyle Bundles The club markets a broad array of activities (golf, tennis, swimming, accommodations) within a master-community setting, signaling potential for bundled events, corporate outings, culinary experiences, and guest accommodations that can be packaged for revenue diversification.

Growth Potential Revenue visibility and proximity to other regional clubs in the McConnell Golf portfolio indicate opportunities for cross-promotions, shared vendor programs, and scalable membership initiatives that can unlock referrals and cooperative marketing with sister properties.