Employee-Owned Advantage As an ESOP with a strong emphasis on partnerships, responsibility, and excellence, North States Industries presents a compelling story for sales teams to leverage when engaging potential retailers and distributors who value collaborative partnerships and ethical business practices.

Made in USA Identity Leverage the brand’s Made in the USA positioning and extensive safety certifications to target U.S.-based retailers and consumers seeking high-quality, domestically produced juvenile and pet products with proven safety standards.

Safety Leadership Highlight the company’s position as offering the largest assortment of Juvenile Products Manufacturer Association certified gates and yards, presenting a strong selling point for retailers prioritizing safety, compliance, and product breadth.

Growth and Scale With a revenue range of 25 to 50 million and a track record spanning over 70 years, pursue opportunities with mid-market retailers and e-commerce platforms seeking established brands with durable margins and proven market presence.

Diverse Brand Portfolio Target cross-category partnerships across Baby, Pet, and Bird product lines (Toddleroo, MyPet, Village Collection, Nature’s Yard) to open multi-category listings with retailers looking to consolidate assortments and increase basket size.