Architectural Focus Target residential architects and general contractors in the Twin Cities with emphasis on upscale new homes and remodels, positioning North States as the preferred supplier of architectural grade window and door solutions and on-time, on-budget delivery.

DirecttoHome Sales Leverage opportunities to upsell homeowners directly through the Preferred Project Partners program for updating existing homes with high-end window and door products, expanding from project-based to consumer-led sales.

Product Differentiation Highlight the H-Window Norwegian design, Jeld-Wen warranty-backed options, and Extreme Panels for structural integrity to appeal to design-conscious builders seeking durable, heritage-inspired or high-performance solutions.

Growth Leverage Position as a nimble, specialized supplier within a market dominated by larger players; target mid-market projects where quicker lead times and personalized service can win contracts over larger competitors.

Digital Enablement Utilize the existing tech stack (Firebase, Microsoft 365, OpenResty, Strikingly) to streamline quotes, project collaboration, and partner portals, enabling faster response times and better integration with architects and contractors.