Architectural partnerships Target residential architects and general contractors as primary partners for on-time, on-budget delivery of architectural grade window and door solutions in the Twin Cities market. Leverage the company’s mission to be the preferred project partner to deepen collaborations with design firms and GC teams.

Upscale remodels Position offerings to homeowners undertaking upscale remodels who seek high-quality, custom window and door solutions through the Preferred Project Partners program. Emphasize Norwegian design H-Windows, Jeld-Wen warranties, and Structural Insulated Panels to meet luxury renovation demands.

Warranty leverage Highlight the 20-year Jeld-Wen warranty and premium product lines as differentiators to justify premium pricing and reduce risk for builders and homeowners, creating a value proposition for project bids and change orders.

Tech-enabled sales Utilize existing tech stack to enhance lead nurturing and project quoting with Firebase, OpenResty and Strikingly powered sites for showcasing turnkey solutions. Integrate AfterPay for accessible financing options during homeowner conversations.

Competitive positioning Differentiate from larger peers by emphasizing personalized service, smaller team agility, and local market focus in the Twin Cities. Use depth of design support for upscale homes as a core selling point to win architecture-driven projects against bigger manufacturers.