Expanding Customer Base Recent partnerships and appointments indicate a focus on community involvement, presenting opportunities to engage with local businesses and individuals in the Greater Boston area.

Key Personnel Promotions The promotion of key executives like Libby Feyh and Brett Hamilton showcases a commitment to strengthening internal leadership, suggesting potential avenues for offering tailored financial solutions and services.

Tech Stack Modernization Utilization of advanced technologies such as Salesforce Marketing Cloud and Marketo signals a move towards digital innovation, creating possibilities for offering tech-integrated banking solutions to tech-savvy clients.

Financial Stability With revenue between $50M - $100M and funding at $40M, Northern Bank's robust financial position presents opportunities for collaboration in financial services and investment ventures.

Preferred Lender Status Acknowledgment as a U.S. Small Business Administration Preferred Lender opens doors to partner with more businesses, offering speedier loan processing and enhanced financial support, presenting a strong sales proposition in the small business segment.