Veteran Partnerships NorthShore's DAV referral program demonstrates a viable channel to reach veterans, families, and caregivers. Scale this by pursuing additional veterans and disability organizations, veteran healthcare networks, and hospital procurement programs to generate B2B orders and caregiver-led placements.

Healthcare Channel The product solves heavy bladder and bowel leakage with a niche fit for long-term care facilities, hospitals, hospice, and home health agencies. Target bulk contracts and DME distributors to deliver reliable protection to residents and patients, reducing nighttime staff workload and leaks.

Product Differentiation MVP Multi-Void Protection delivers extended dryness and overnight protection, a clear differentiator for facilities and caregivers seeking dependable solutions. Use this messaging to upsell on bulk orders and private label opportunities.

Distribution Opportunities Explore private label or exclusive SKUs with national retailers and medical suppliers to broaden reach beyond direct consumer sales. Leverage NorthShore’s brand leadership in heavy leakage to win contracts and shelf space.

Digital Sales Engine Leverage the current tech stack and strong e-commerce presence to build a scalable B2B sales process, including partner onboarding, channel marketing, and targeted campaigns to DME suppliers, nursing chains, and elder care networks.