SMB Focus NorthStar Strategies caters to small- and medium-sized companies underserved by traditional agencies, presenting a clear sales opportunity to offer affordable, high-impact marketing and strategic services aligned with SME budgets and needs.

Experienced Leadership With over 80 years of collective experience among Dinny Cosyns, Susan M Harris, and Peter Cosyns, there is a compelling narrative for enterprise clients seeking trusted partners to scale marketing efforts and dominate niche categories.

Digital Toolkit The tech stack includes cloud, CMS, and web tooling (Cloudflare, Joomla, Microsoft 365, MooTools, jQuery, PHP, Apache), indicating potential for collaboration on modernization, site performance enhancements, and secure, scalable digital marketing platforms.

Mid-market Growth Recent news and revenue positioning ($1M–$10M) suggest opportunities to upsell broader strategy, branding, and performance marketing packages to growing SMBs aiming for sector-leading visibility.

Competitive Positioning As a specialized firm focused on underserved SMBs, NorthStar can differentiate by offering tailored, cost-effective marketing playbooks, fast turnaround times, and hands-on mentorship that larger agencies struggle to provide.