Growing Product Line NorthWood Candle Supply continuously expands its offerings, with recent launches of 15 new fragrances for 2023, indicating a strong potential for cross-selling related products such as new fragrance oils, molds, and wax options to existing customers seeking innovative ingredients.

Small Business Focus As a small and rapidly growing company with a revenue under 1 million dollars, NorthWood presents opportunities for targeted wholesale partnerships and personalized service offerings to help scale their operations and enhance customer loyalty.

Market Expansion Potential Operating within a niche craft and hobbyist market, NorthWood's extensive product range and active online presence via blogs and tutorials position it well to expand into new markets or customer segments interested in DIY scented products.

Technology Utilization Employing advanced tech tools such as Amazon S3, Cloudflare Bot Management, and multiple shipping integrations suggests that NorthWood values digital infrastructure, creating opportunities to enhance e-commerce capabilities and improve customer experience.

Sales Opportunities With a diverse product inventory, including fragrance oils, wicks, molds, and bath supplies, there are significant opportunities to upsell and bundle related products, especially during seasonal launches or special promotions to increase average order value.