Acquisition by Two Sigma Impact and Avance Recently acquired by Avance Investment Management and Two Sigma Impact, Wholesale Supplies Plus has strategic backing and resources to expand its customer base and offerings. Leveraging the reputation of the acquiring companies can open doors to new sales opportunities and partnerships.
B2B E-commerce Platform As a leading B2B e-commerce purveyor of ingredients and supplies for handmade personal care products, Wholesale Supplies Plus caters to businesses looking to produce soaps, lotions, cosmetics, and bath products. This niche market segment presents a lucrative opportunity to engage with businesses seeking bulk discounts and high-quality components.
Long-standing Supplier Since 1998 With a trusted online presence since 1998, Wholesale Supplies Plus has built a strong reputation as a reliable supplier in the personal care product manufacturing industry. This legacy can be leveraged to attract new customers looking for established and dependable partners in their supply chain.
Broad Tech Stack for Market Insights Utilizing a diverse tech stack including Google Analytics, Facebook Pixel, and HubSpot Analytics, Wholesale Supplies Plus gathers valuable market data and customer insights. Leveraging these technologies can provide sales teams with a competitive edge by understanding customer behavior and preferences for targeted sales strategies.
Revenue Range and Market Positioning With a revenue range of $10M - $50M, Wholesale Supplies Plus competes in the mid-tier market segment within the personal care product manufacturing industry. This positioning allows for flexible pricing strategies tailored to businesses looking for quality supplies at competitive rates, presenting a considerable sales opportunity.
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