Wedding & Events Leverage the resort and conference center capabilities for weddings, corporate retreats, and social events using the on-site Stillwells Restaurant, poolside spaces, and open-air amphitheatre to upsell event packages, catering, and exclusive venue rentals.

Seasonal Tourism Target seasonal demand in Big Bear for winter sports and summer outdoor activities with bundled stay-and-experience offers, promoting multi-day stays and partner activities to increase occupancy during peak seasons.

Group & Corporate Position as a retreat and conference destination for mid-market groups given a dedicated conference center and landscaped venues; offer corporate rates, room blocks, and meeting packages to attract associations, companies, and training events.

Experiential Dining Cross-sell with Stillwells Restaurant by creating all-inclusive dining packages, chef-led experiences, and private dining events to boost spend per guest and attract venue-driven demand for special occasions.

Local Partnerships Develop partnerships with outdoor activity providers and regional tourism boards to drive referrals, package collaborations, and off-season promotions that increase overall guest acquisition and length of stay.