Niche Custom Software NOVA Corporation specializes in small-to-medium businesses seeking cost-effective solutions for database conversion, application development, and automation using RAD 4th generation Clarion software, indicating opportunities to target SMBs aiming to modernize legacy systems.

Cloud Technology Adoption With a tech stack featuring Amazon Web Services and cloud-based APIs, NOVA is positioned to expand its cloud service offerings, catering to clients prioritizing scalable and flexible IT solutions.

Regional Presence Operating mainly in Rockford and Chicago, NOVA’s local focus presents an opportunity to develop regional marketing strategies, especially targeting nearby small and medium-sized enterprises needing custom IT services.

Growing Workforce The recent hiring of a protegee indicates potential for talent expansion, which can be leveraged to increase project capacity and diversify service offerings, appealing to clients with larger or more complex projects.

Mid-Range Revenue With revenues ranging from one to ten million dollars, NOVA has a stable financial base that supports investment in new technologies or marketing campaigns aimed at expanding its customer base in the software development niche.