Private Markets Opportunity Novata targets private markets with ESG data management and benchmarking; this focus presents a sales opportunity to sell the platform to private equity firms, venture funds, and their limited partners who need streamlined data collection, consolidation, and standardized reporting across portfolios and portfolio companies.

Growth Momentum Growth momentum through Atlas Metrics acquisition, Microsoft partnership, and JTC integration enables scalable GTM through ecosystem allies and accelerates deployment with funds and their portfolio companies.

Risk Management AI Risk Atlas is an AI-powered tool to identify, prioritize, and monitor emerging risks across portfolios and supply chains, offering an upsell path to advanced risk analytics, governance dashboards, and continuous monitoring for funds and portfolio companies.

Carbon and Reporting Novata's product breadth includes Novata for Companies and Carbon Navigator, expanding carbon accounting, data management, and regulatory compliance capabilities for private companies and their investors; a strong opportunity to upsell to both funds and portfolio entities.

Credibility Partnerships With backing from Ford Foundation, Microsoft, S&P Global, Northern Trust, Omidyar Network, and others, Novata has credibility to engage enterprise investors and service providers; leverage these relationships to pursue co-sell arrangements, pilots, and introductions to asset managers and family offices.