Privacy-first identity Novatiq offers a privacy-first, telco-enabled identity solution that enables cross-domain and cross-device user identification using pseudonymised first-party data. This positions them to target audiences more accurately for partners while maintaining strict privacy standards, presenting a strong upsell opportunity to advertisers and publishers seeking compliant identity solutions.

Industry partnerships Recent and ongoing partnerships with MTN Group, Choueiri Group DMS, and Giftad Digital indicate a proven model for expanding reach in telecom, media, and regional markets. Sales teams can leverage these alliances to access telcos, publishers, and digital agencies looking to enhance privacy-compliant targeting.

Global expansion With global operations and a growing client base across financial services, automotive, healthcare, and media, Novatiq is well positioned to scale its privacy-centric identity platform internationally. This suggests opportunities to pitch cross-border campaigns and multinational advertiser partnerships.

Funding momentum Recent funding and growth milestones, including a £11m funding round and strategic partnerships, signal strong investor confidence and a healthy runway for acceleration. This can be leveraged to engage prospective customers with confidence in Novatiq’s stability and long-term product roadmap.

Compliance leadership ISO 27001 certification and adherence to global privacy standards position Novatiq as a trusted partner for brands and operators prioritizing data governance. Target opportunities could emphasize compliance maturity to win high-security verticals such as financial services and healthcare.