Privacy-first advantage Novatiq operates a privacy-first identity platform leveraging pseudonymised first-party data and telco intelligence, presenting a compelling value proposition for advertisers seeking compliant cross-domain and cross-device user identification to improve targeting without compromising privacy.

Telco collaboration Strong partnerships with telcos and media groups create ready-made access points to authenticated first-party data, enabling scalable audience insights and easier onboarding of large publisher and brand inventories for targeted campaigns.

Privacy compliance credibility ISO 27001 certification and adherence to global privacy standards position Novatiq as a trusted collaborator for brands and publishers handling sensitive data, reducing regulatory risk and accelerating deal cycles with enterprise clients.

Growth through alliances Recent and ongoing partnerships with Giftad Digital, MTN Group, Choueiri Group, and Intent HQ indicate a proven pathway to expand geographic reach and vertical coverage, presenting multiple cross-sell and up-sell opportunities across financial services, automotive, healthcare, and media.

Revenue-focused trajectory With a revenue range of one to ten million dollars and a $16 million funding footprint, Novatiq sits in a mid-market growth phase, offering scalable solutions to mid-to-large advertisers and agencies seeking privacy-compliant identity solutions to boost campaign performance.