Programmatic Personalization MyThings specializes in fully customized performance programmatic advertising with dynamic creative optimization, offering a strong cross-channel value proposition for retail, travel and ticketing brands seeking scalable, brand-aligned performance.

Global Brand Partnerships Current client roster includes Puma, Nordstrom Rack, Southwest and Primesport, indicating experience with large, global brands and potential for expanding within enterprise-level accounts that require high-touch, performant advertising solutions.

Revenue Scale With reported revenue in the range of $50M-$100M and a funding level of $37M, there is evidence of growing operations and potential for upsell into existing clients or expansion into additional verticals such as travel and ticketing.

Tech Stack Readiness Utilizes major advertising and collaboration tools including DoubleClick Floodlight, Google Ads and Azure-based services, indicating ease of integration for prospective clients already using these platforms and potential for joint go-to-market alignments.

Growth Opportunities With a lean-to-mid-size team (11-50 employees) and a focus on performance at scale, there is room to pursue strategic partnerships or channel partnerships to accelerate penetration in retail, travel and entertainment segments while maintaining customization capabilities.