Novel (acquired by partnrUP) Email Format
Software DevelopmentCalifornia, United States11-50 Employees
Novel is a software development company based in Los Angeles, California, focused on enabling shoppable video for e-commerce. The firm operates as a small-to-mid-sized team and sits within partnrUP following an acquisition. Its platform targets Shopify brands seeking to improve the customer journey and boost engagement and conversion. The product blends video content with shopping capabilities to create interactive experiences for shoppers. By aligning video with purchasing opportunities, it aims to help brands increase conversion. In May 2022, Novel announced a partnership with Koji to bring conversion-focused apps to video content.