Insights

Shoppable Video Niche Novel specializes in a brand-first shoppable video platform for Shopify brands, presenting a targeted opportunity to upsell interactive video tools and conversion-optimized experiences to e-commerce clients.

Shopify Focus Primary customer base appears to be Shopify brands, suggesting partnerships or integration opportunities with Shopify app ecosystems, marketplaces, and store optimization services.

Partnership Growth Recent collaboration with Koji indicates openness to ecosystem partnerships for conversion-focused tools, signaling receptiveness to channel and co-marketing arrangements that could expand reach.

Financial Profile Current revenue is under one million dollars with a lean team (11-50 employees), implying a nimble organization that could be receptive to scalable, low-friction solutions and high-ROI use cases.

Tech & Tools Tech stack includes marketing, analytics, payments, scheduling, and engagement tools (HubSpot, Google Workspace, Stripe, Hotjar, Heap, Mailchimp), offering opportunities for integrated sales/marketing tech partnerships and data-driven outreach.

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Novel (acquired by partnrUP) Tech Stack

Novel (acquired by partnrUP) uses 8 technology products and services including LinkedIn Ads, Hotjar, HubSpot Analytics, and more. Explore Novel (acquired by partnrUP)'s tech stack below.

LinkedIn Ads
Advertising
Hotjar
Analytics
HubSpot Analytics
Analytics
Calendly
Appointment Scheduling
Google Workspace
Email
Mailchimp
Email
Heap
Mobile Analytics
Stripe
Payment Processing

Media & News

Benovel partners with Withkoji.
As part of its suite of interactive tools, Novel has partnered with Koji to bring conversion focused apps to video content.
May 10, 2022 | blog.withkoji.com

Novel (acquired by partnrUP)'s Email Address Formats

Novel (acquired by partnrUP) uses at least 1 email format:

Novel (acquired by partnrUP) Email Formats	Example	Percentage
First@benovel.com	John@benovel.com	100%

Frequently Asked Questions

What is Novel (acquired by partnrUP)'s stock symbol?

Novel (acquired by partnrUP) is a publicly traded company; the company's stock symbol is NVL.

What is Novel (acquired by partnrUP)'s official website and social media links?

Novel (acquired by partnrUP)'s official website is benovel.com and has social profiles on LinkedIn and Crunchbase.

How much revenue does Novel (acquired by partnrUP) generate?

As of August 2026, Novel (acquired by partnrUP)'s annual revenue is estimated to be <$1M.

What is Novel (acquired by partnrUP)'s NAICS code?

Novel (acquired by partnrUP)'s NAICS code is 5112 - Software Publishers.

How many employees does Novel (acquired by partnrUP) have currently?

As of August 2026, Novel (acquired by partnrUP) has approximately 22 employees across 5 continents, including Asia, North America and Africa. Key team members include Advisor: J. L. Explore Novel (acquired by partnrUP)'s employee directory with LeadIQ.

What industry does Novel (acquired by partnrUP) belong to?

Novel (acquired by partnrUP) operates in the Software Development industry.

What technology does Novel (acquired by partnrUP) use?

Novel (acquired by partnrUP)'s tech stack includes LinkedIn Ads, Hotjar, HubSpot Analytics, Calendly, Google Workspace, Mailchimp, Heap and Stripe.

What is Novel (acquired by partnrUP)'s email format?

Novel (acquired by partnrUP)'s email format typically follows the pattern of First@benovel.com. Find more Novel (acquired by partnrUP) email formats with LeadIQ.

Novel (acquired by partnrUP)

Q: What is Novel (acquired by partnrUP)'s stock symbol?

Novel (acquired by partnrUP) is a publicly traded company; the company's stock symbol is NVL.

Q: What is Novel (acquired by partnrUP)'s official website and social media links?

Novel (acquired by partnrUP)'s official website is benovel.com. Novel (acquired by partnrUP) has social profiles on LinkedIn.

Q: How much revenue does Novel (acquired by partnrUP) generate?

Novel (acquired by partnrUP)'s annual revenue is estimated to be <$1M.

Q: How many employees does Novel (acquired by partnrUP) have currently?

Novel (acquired by partnrUP) has approximately 22 employees.

Q: What industry does Novel (acquired by partnrUP) belong to?

Novel (acquired by partnrUP) operates in the Software Development industry.

Q: What technology does Novel (acquired by partnrUP) use?

Novel (acquired by partnrUP)'s tech stack includes Google Analytics, Cloudflare, HubSpot Chat, Facebook, Facebook Pixel.

Q: What is Novel (acquired by partnrUP)'s NAICS code?

Novel (acquired by partnrUP)'s NAICS code is 5112 (Software Publishers).

Software DevelopmentCalifornia, United States11-50 Employees

Novel is a software development company based in Los Angeles, California, focused on enabling shoppable video for e-commerce. The firm operates as a small-to-mid-sized team and sits within partnrUP following an acquisition. Its platform targets Shopify brands seeking to improve the customer journey and boost engagement and conversion.

The product blends video content with shopping capabilities to create interactive experiences for shoppers. By aligning video with purchasing opportunities, it aims to help brands increase conversion. In May 2022, Novel announced a partnership with Koji to bring conversion-focused apps to video content.