Novel

Software DevelopmentNew York, United States51-200 Employees

Novel is a software development company based in New York, NY, that positions itself as a retention platform enabling brands to engage customers through Apple and Google wallet passes. Its service is designed to sidestep the need for a standalone mobile app while supporting push-like communications via wallet passes, aiming to deliver high engagement metrics and low-cost outreach for brands. The company lists a diverse client base, including consumer-focused brands such as Liquid Death, Akira, and Glamnetic, suggesting its market spans fashion, beauty, and lifestyle sectors that seek convenient, cost-efficient retention channels. With a workforce described in general terms and a focus on rapid setup and quick launch, Novel emphasizes an easy-to-use solution for launching wallet-based passes that integrate with established wallet ecosystems. The business is located in New York and operates within the software development industry, offering a platform centered on retention and customer communication through digital wallet passes. A recent development noted in public sources is coverage of broader industry news, though the core description here centers on Novel’s wallet pass-based retention approach for brand marketers.

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