Insights

Innovative Marketing Channels Novel offers a high-margin, cost-effective marketing platform via Apple and Google wallet passes, boasting a 98% read rate and 20% customer opt-in, making it attractive for brands aiming to enhance customer engagement and retention.

Rapid Deployment With effortless setup and the ability to launch campaigns within minutes, Novel enables brands and marketers to quickly reach audiences, presenting opportunities for scalable and timely marketing initiatives.

Strong Financial Growth Generating between $10M and $25M in revenue, Novel demonstrates significant market traction, indicating a growing customer base that could be expanded through targeted outreach and upselling of their new product offerings.

Strategic Partnerships Collaborations with prominent media companies like iHeartMedia showcase Novel’s capability to integrate into large-scale content ecosystems, opening avenues to explore co-marketing opportunities and premium brand alignments.

Recent Product Launch The launch of NovelPass in June 2023 signifies a focus on innovative ecommerce features, providing a promising opportunity for sales efforts centered on digital commerce expansion and technology integrations with client platforms.

Similar companies to Novel

Novel Tech Stack

Novel uses 8 technology products and services including LiveIntent, Google Ads, Amazon S3, and more. Explore Novel's tech stack below.

  • LiveIntent
    Advertising
  • Google Ads
    Advertising
  • Amazon S3
    Content Delivery Network
  • LottieFiles
    Design
  • styled-components
    Javascript Frameworks
  • Choices
    Javascript Libraries
  • Intercom
    Live Chat
  • HSTS
    Security

Media & News

Novel's Email Address Formats

Novel uses at least 1 format(s):
Novel Email FormatsExamplePercentage
First@novel.comJohn@novel.com
50%
First@novel.comJohn@novel.com
50%

Frequently Asked Questions

What is Novel's stock symbol?

Minus sign iconPlus sign icon
Novel is a publicly traded company; the company's stock symbol is NVL.

What is Novel's official website and social media links?

Minus sign iconPlus sign icon
Novel's official website is novel.com and has social profiles on LinkedInCrunchbase.

What is Novel's NAICS code?

Minus sign iconPlus sign icon
Novel's NAICS code is 5112 - Software Publishers.

How many employees does Novel have currently?

Minus sign iconPlus sign icon
As of January 2026, Novel has approximately 71 employees across 5 continents, including AsiaNorth AmericaAfrica. Key team members include Vp Of Customer Success & Growth: I. P.Vp Of Product: A. R.Co-Founder: R. B.. Explore Novel's employee directory with LeadIQ.

What industry does Novel belong to?

Minus sign iconPlus sign icon
Novel operates in the Software Development industry.

What technology does Novel use?

Minus sign iconPlus sign icon
Novel's tech stack includes LiveIntentGoogle AdsAmazon S3LottieFilesstyled-componentsChoicesIntercomHSTS.

What is Novel's email format?

Minus sign iconPlus sign icon
Novel's email format typically follows the pattern of First@novel.com. Find more Novel email formats with LeadIQ.

When was Novel founded?

Minus sign iconPlus sign icon
Novel was founded in 2021.

Novel

Software DevelopmentNew York, United States51-200 Employees

Join brands like Liquid Death, Akira, Obvi, Glamnetic, Ubeauty, Sheetz Laundry, Swim Outlet, and True Classic and launch Apple and Google wallet passes for your brand.

It’s 2025 and your customers don’t want to download your app. But guess what?
You can still send them push notifications that:
•cost you $0
•get 20% opt-in of new customers
•have a 98% read rate
•net you $2.42/customer.

👋 it’s Apple and Google wallet passes, your new highest margin marketing channel, it’s nice to meet you too.

The world's most convenient retention platform, effortless setup, launch in minutes.

Section iconCompany Overview

Website
novel.com
Stock Symbol
NVL
NAICS Code
5112 - Software Publishers
Founded
2021
Employees
51-200

Section iconFunding & Financials

  • $10M$25M

    Novel's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    Novel's revenue is estimated to be in the range of $10M$25M

Ready to create more pipeline?

Get a demo and discover why thousands of SDR and Sales teams trust
LeadIQ to help them build pipeline confidently.

© LeadIQ, Inc. All rights reserved.