Insights

Innovative Perception Solutions NOVELIC's specialization in cutting-edge mmWave radar and perception systems presents a significant opportunity to partner with automotive OEMs and Tier 1 suppliers seeking advanced ADAS and autonomous driving solutions, especially given their recent recognition at industry awards.

Automotive Industry Focus With recent high-profile appearances at Auto Shanghai and CES 2026, NOVELIC is actively targeting automotive markets and in-cabin monitoring, indicating potential for suppliers and integrators looking to incorporate next-generation radar technologies into their vehicle platforms.

Strategic Acquisition Leverage As a subsidiary of Sona Comstar with a majority stake acquired for over €40 million, NOVELIC has added pedigree and stability, making it an appealing partner for industrial firms and automakers pursuing reliable, high-tech perception systems amidst growing market demand.

Expansion in Asia Markets Their upcoming debut at Auto Shanghai 2025 underscores growth ambitions within the Asian automotive and industrial automation sectors, providing an opening for regional partners or clients specializing in smart vehicle and Industry 4.0 solutions.

Engagement in Smart Mobility Trends NOVELIC’s focus on in-cabin monitoring and autonomous automotive systems aligns with current market trends toward connected, intelligent vehicles—creating opportunities for technology integrators, system developers, and OEMs seeking cutting-edge perception hardware.

NOVELIC Tech Stack

NOVELIC uses 8 technology products and services including LinkedIn Recruiter, Buildroot, jsDelivr, and more. Explore NOVELIC's tech stack below.

  • LinkedIn Recruiter
    Applicant Tracking Systems
  • Buildroot
    Build Automation
  • jsDelivr
    Content Delivery Network
  • Choices
    Javascript Libraries
  • Microsoft
    Miscellaneous
  • Linux
    Programming Languages
  • PHP
    Programming Languages
  • Nginx
    Web Servers

Media & News

NOVELIC's Email Address Formats

NOVELIC uses at least 1 format(s):
NOVELIC Email FormatsExamplePercentage
First.Last@novelic.comJohn.Doe@novelic.com
49%
First@novelic.comJohn@novelic.com
1%
First.Last@novelic.comJohn.Doe@novelic.com
49%
First@novelic.comJohn@novelic.com
1%

Frequently Asked Questions

Where is NOVELIC's headquarters located?

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NOVELIC's main headquarters is located at 54 b5 Veljka Dugoševića Belgrade, Central Serbia 11000 Serbia. The company has employees across 2 continents, including EuropeAsia.

What is NOVELIC's phone number?

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You can contact NOVELIC's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is NOVELIC's official website and social media links?

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NOVELIC's official website is novelic.com and has social profiles on LinkedIn.

What is NOVELIC's SIC code NAICS code?

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NOVELIC's SIC code is 8711 - Engineering Services NAICS code is 5413 - Architectural, Engineering, and Related Services.

How many employees does NOVELIC have currently?

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As of February 2026, NOVELIC has approximately 133 employees across 2 continents, including EuropeAsia. Key team members include Ceo: D. T.Chief Sales Officer Cso & Member Of The Board: V. B.Vice President Of Sales: A. V.. Explore NOVELIC's employee directory with LeadIQ.

What industry does NOVELIC belong to?

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NOVELIC operates in the Engineering Services industry.

What technology does NOVELIC use?

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NOVELIC's tech stack includes LinkedIn RecruiterBuildrootjsDelivrChoicesMicrosoftLinuxPHPNginx.

What is NOVELIC's email format?

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NOVELIC's email format typically follows the pattern of First.Last@novelic.com. Find more NOVELIC email formats with LeadIQ.

When was NOVELIC founded?

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NOVELIC was founded in 2013.

NOVELIC

Engineering ServicesCentral Serbia, Serbia51-200 Employees

NOVELIC is the world’s premier provider of mmWave radar systems, perception solutions, end-to-end embedded systems, and semiconductor solutions.
Our company has over 10 years of market presence and a large pool of the best talent in multidisciplinary teams.  
We have an extensive portfolio of mmWave radar platforms and IPs that enable the development of custom products for automotive, autonomous driving, robotics, Industry 4.0, and IoT systems. NOVELIC also does full-cycle development of electronics and software systems for ADAS, AGV, and industrial automation, including annotation tools, ECU hardware/software development and testing, and HIL development. 
Our solutions are based on the existing in-house developed platforms and various projects we have completed. We have expertise in numerous domains necessary to build today’s complex products - embedded software, hardware, algorithms, machine learning, FPGA, mechanics, functional safety and requirements, and others. 
Consequently, we are designing pioneering products with a significantly shorter time to market.  
More information: www.novelic.com and info@novelic.com

Section iconCompany Overview

Headquarters
54 b5 Veljka Dugoševića Belgrade, Central Serbia 11000 Serbia
Phone number
SIC Code
8711 - Engineering Services
NAICS Code
5413 - Architectural, Engineering, and Related Services
Founded
2013
Employees
51-200

Section iconFunding & Financials

  • $1M$10M

    NOVELIC's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    NOVELIC's revenue is estimated to be in the range of $1M$10M

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