NOVELIC

Engineering ServicesCentral Serbia, Serbia51-200 Employees

NOVELIC is a Belgrade-based engineering services company focused on radar-based sensing and perception technologies for the automotive and industrial markets. The company provides integrated hardware and software solutions that bring together sensing capabilities with embedded systems and power electronics to support customers' product development. Founded in 2013, it has built a portfolio of intellectual property related to radar and vision-based perception and has delivered tailored solutions to automotive and industrial clients worldwide.

In 2023, NOVELIC became part of the Sona Comstar Group, aligning its business with an Indian Tier 1 automotive company and extending its reach in the Indian market. In January 2026, the company launched ACAM, an in-cabin monitoring radar solution, signaling its move toward mass production. The firm operates within the engineering services industry, serving automotive and industrial sectors with sensor-driven perception technologies.

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