Insights

ADAS Radar Growth NOVELIC is expanding from mmWave radar for perception into in-cabin monitoring with ACAM, signaling ongoing opportunity for automotive OEMs and suppliers seeking advanced driver and occupant monitoring capabilities.

Production Ready With mass-production readiness for ACAM announced in 2026 and a track record of delivering tailored radar and perception solutions, NOVELIC appeals to manufacturers seeking scalable, certified interior sensing systems.

Strategic Partnership As a subsidiary of Sona Comstar, NOVELIC gains access to a broader automotive ecosystem in India and beyond, creating potential for joint programs, tier-1 collaborations, and cross-border deployments.

Awarded Innovation Recent industry recognition for In-Cabin Innovation enhances credibility with potential buyers and procurement teams looking for proven, award-winning sensing technology.

Global Reach Active participation in events (CES 2026, ADAS awards) and a diversified tech stack position NOVELIC to engage global OEMs and Tier 1s seeking advanced mmWave and vision-based perception solutions.

NOVELIC Tech Stack

NOVELIC uses 8 technology products and services including iCIMS, Elektrobit, Cadence OrCAD, and more. Explore NOVELIC's tech stack below.

iCIMS

Applicant Tracking Systems

Elektrobit

Automotive Marketing

Cadence OrCAD

Cad & Graphics

Microsoft Active Directory

Identity And Access Management

PyTorch

Machine Learning

Microsoft Windows

Operating Systems

Priority Hints

Performance

Google Tag Manager for WordPress

Web Platform Extensions

NOVELIC Email Formats	Example	Percentage
First.Last@novelic.com	John.Doe@novelic.com	98%
First@novelic.com	John@novelic.com	2%

NOVELIC Email Formats

Example

Percentage

First.Last@novelic.com

John.Doe@novelic.com

98%

First@novelic.com

John@novelic.com

Frequently Asked Questions

What is NOVELIC's phone number?

You can contact NOVELIC's main corporate office by phone at

+381-11-228****

. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is NOVELIC's official website and social media links?

NOVELIC's official website is novelic.com and has social profiles on LinkedIn.

What is NOVELIC's SIC code NAICS code?

NOVELIC's SIC code is 8711 - Engineering Services NAICS code is 5413 - Architectural, Engineering, and Related Services.

How many employees does NOVELIC have currently?

As of July 2026, NOVELIC has approximately 134 employees across 3 continents, including EuropeAsiaNorth America. Key team members include Ceo: D. T.Chief Sales Officer Cso & Member Of The Board: V. B.Vice President Of Sales: A. V.. Explore NOVELIC's employee directory with LeadIQ.

What industry does NOVELIC belong to?

NOVELIC operates in the Engineering Services industry.

What technology does NOVELIC use?

NOVELIC's tech stack includes iCIMSElektrobitCadence OrCADMicrosoft Active DirectoryPyTorchMicrosoft WindowsPriority HintsGoogle Tag Manager for WordPress.

What is NOVELIC's email format?

NOVELIC's email format typically follows the pattern of First.Last@novelic.com. Find more NOVELIC email formats with LeadIQ.

When was NOVELIC founded?

NOVELIC was founded in 2013.

NOVELIC

Q: What is NOVELIC's official website and social media links?

NOVELIC's official website is novelic.com. NOVELIC has social profiles on LinkedIn.

Q: How many employees does NOVELIC have currently?

NOVELIC has approximately 134 employees.

Q: What technology does NOVELIC use?

NOVELIC's tech stack includes cdnjs, MySQL, Robot Operating System, Google Analytics, Java.

Q: What is NOVELIC's NAICS code?

NOVELIC's NAICS code is 5413 (Architectural, Engineering, and Related Services).

Engineering ServicesCentral Serbia, Serbia51-200 Employees

NOVELIC is a Belgrade-based engineering services company focused on radar-based sensing and perception technologies for the automotive and industrial markets. The company provides integrated hardware and software solutions that bring together sensing capabilities with embedded systems and power electronics to support customers' product development. Founded in 2013, it has built a portfolio of intellectual property related to radar and vision-based perception and has delivered tailored solutions to automotive and industrial clients worldwide.

In 2023, NOVELIC became part of the Sona Comstar Group, aligning its business with an Indian Tier 1 automotive company and extending its reach in the Indian market. In January 2026, the company launched ACAM, an in-cabin monitoring radar solution, signaling its move toward mass production. The firm operates within the engineering services industry, serving automotive and industrial sectors with sensor-driven perception technologies.

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NOVELIC Tech Stack

Media & News

Novelic is developing radar-based in-cabin monitoring solution.

Novelic receives award In-Cabin Innovation Award.

Novelic launched ACAM on Jan 1st '26.

Novelic attends event CES 2026.

Novelic attends event AAVI Awards 2025.

Novelic attends event ADAS & Autonomous Vehicle International Awards 2025.

Novelic receives award In-Cabin Innovation of the Year at ADAS & Autonomous Vehicle International Awards 2025.

NOVELIC's Email Address Formats