Insights

Innovative Industry Position NOVELIC's leadership in mmWave radar systems and perception solutions positions it as a key supplier for automotive, robotics, and Industry 4.0 markets, highlighting opportunities for collaboration with manufacturers seeking advanced sensing technology.

Recognition & Awards Winning awards such as the In-Cabin Innovation of the Year at major automotive events enhances NOVELIC's credibility and visibility, making it an attractive partner for OEMs and Tier 1 suppliers looking for award-winning perception solutions.

Strategic Acquisition The recent acquisition of a majority stake by Sona Comstar indicates strong financial backing and growth potential, presenting an opportunity to leverage their expanded resources for joint product development and market expansion.

Global Expansion Participation in international events like Auto Shanghai 2025 and plans to enter the Chinese market demonstrate NOVELIC's ambition for regional growth, making it a strategic partner for companies aiming to enter or expand in Asia.

Technology & Development Focus With extensive in-house developed platforms spanning embedded systems, algorithms, and machine learning, NOVELIC offers tailored perception solutions, creating opportunities for customized product collaborations with automotive and industrial clients.

NOVELIC Tech Stack

NOVELIC uses 8 technology products and services including LinkedIn Recruiter, Buildroot, jsDelivr, and more. Explore NOVELIC's tech stack below.

  • LinkedIn Recruiter
    Applicant Tracking Systems
  • Buildroot
    Build Automation
  • jsDelivr
    Content Delivery Network
  • Choices
    Javascript Libraries
  • Microsoft
    Miscellaneous
  • Linux
    Programming Languages
  • PHP
    Programming Languages
  • Nginx
    Web Servers

NOVELIC's Email Address Formats

NOVELIC uses at least 1 format(s):
NOVELIC Email FormatsExamplePercentage
First.Last@novelic.comJohn.Doe@novelic.com
49%
First@novelic.comJohn@novelic.com
1%
First.Last@novelic.comJohn.Doe@novelic.com
49%
First@novelic.comJohn@novelic.com
1%

Frequently Asked Questions

Where is NOVELIC's headquarters located?

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NOVELIC's main headquarters is located at Veljka Dugoševića 54/B5, Belgrade, Serbia 11000, RS. The company has employees across 3 continents, including EuropeAsiaNorth America.

What is NOVELIC's phone number?

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You can contact NOVELIC's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is NOVELIC's official website and social media links?

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NOVELIC's official website is novelic.com and has social profiles on LinkedIn.

What is NOVELIC's NAICS code?

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NOVELIC's NAICS code is 5413 - Architectural, Engineering, and Related Services.

How many employees does NOVELIC have currently?

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As of October 2025, NOVELIC has approximately 135 employees across 3 continents, including EuropeAsiaNorth America. Key team members include Chief Technology Officer: V. M.Chief Sales Officer Cso & Member Of The Board: V. B.Vice President Of Sales: A. V.. Explore NOVELIC's employee directory with LeadIQ.

What industry does NOVELIC belong to?

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NOVELIC operates in the Engineering Services industry.

What technology does NOVELIC use?

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NOVELIC's tech stack includes LinkedIn RecruiterBuildrootjsDelivrChoicesMicrosoftLinuxPHPNginx.

What is NOVELIC's email format?

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NOVELIC's email format typically follows the pattern of First.Last@novelic.com. Find more NOVELIC email formats with LeadIQ.

When was NOVELIC founded?

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NOVELIC was founded in 2013.
NOVELIC

NOVELIC

Engineering ServicesSerbia51-200 Employees

NOVELIC is the world’s premier provider of mmWave radar systems, perception solutions, end-to-end embedded systems, and semiconductor solutions.
Our company has over 10 years of market presence and a large pool of the best talent in multidisciplinary teams.  
We have an extensive portfolio of mmWave radar platforms and IPs that enable the development of custom products for automotive, autonomous driving, robotics, Industry 4.0, and IoT systems. NOVELIC also does full-cycle development of electronics and software systems for ADAS, AGV, and industrial automation, including annotation tools, ECU hardware/software development and testing, and HIL development. 
Our solutions are based on the existing in-house developed platforms and various projects we have completed. We have expertise in numerous domains necessary to build today’s complex products - embedded software, hardware, algorithms, machine learning, FPGA, mechanics, functional safety and requirements, and others. 
Consequently, we are designing pioneering products with a significantly shorter time to market.  
More information: www.novelic.com and info@novelic.com

Section iconCompany Overview

Headquarters
Veljka Dugoševića 54/B5, Belgrade, Serbia 11000, RS
Phone number
NAICS Code
5413 - Architectural, Engineering, and Related Services
Founded
2013
Employees
51-200

Section iconFunding & Financials

  • $1M$10M

    NOVELIC's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    NOVELIC's revenue is estimated to be in the range of $1M$10M

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