Novo Insurance
InsuranceCalifornia, United States2-10 Employees
Novo Insurance is an insurance provider based in Santa Clara, California, focused on car insurance. The company emphasizes data-driven pricing to tailor premiums to individual risk, aiming to shift the traditional dynamic of the auto insurance market and reduce accident rates. Its offerings appear to target drivers seeking personalized, technology-enabled coverage and episodic use of data to determine policy terms. Novo operates within the insurtech space, positioning itself as a techno-powered entrant that collaborates with automotive and insurtech partners to advance digital approaches in the industry. The company has pursued growth through product launches and partnerships, including the introduction of usage-based car insurance for connected vehicles and collaborations with trade associations, with activities noted in 2023 and 2024. Novo Insurance is described as a Silicon Valley telematics startup and is located in the greater San Jose area, serving customers through its platform and online presence at novo.us.