Market Expansion Novotek's presence across the Nordic countries, Benelux, Switzerland, the UK, and Ireland indicates ongoing opportunities to offer tailored automation and industrial IT solutions in diverse European markets, particularly to manufacturing firms seeking to optimize production efficiency.

Strategic Partnerships Collaborations with industry leaders like General Electric and participation in joint projects such as GE Scheduler present avenues to upsell advanced digital solutions, subscription models, and cloud-based data management tools to existing clients transitioning toward Industry 4.0.

Acquisition Opportunities Recent asset sales, such as the Danish holding to GE Vernova, suggest potential avenues for targeted acquisitions or partnerships to expand geographical reach or enhance technological capabilities in automation and industrial IT sectors.

Technology Adoption Novotek’s focus on integrating industrial IT solutions like the Proficy Historian and launch of digital tools such as online calculators position it well to promote subscription-based data analytics and digital twin solutions that enhance plant performance and predictive maintenance offerings.

Customer Base Growth Serving over 2,500 companies provides a broad foundation for expanding service portfolios, cross-selling automation solutions, and developing vertical-specific digital packages that address evolving manufacturing trends and automation needs across industries.