Expansion Opportunities Novotek operates across multiple Nordic and European regions and serves over 2,500 companies. This regional footprint and established customer base create potential cross-sell opportunities for automation, industrial IT, and Proficy Historian related solutions in new sectors or geographies.

Publicly Traded Prestige As a publicly traded company with a broad partner ecosystem, there may be opportunities to leverage investor relations, procurement programs, and strategic alliances to unlock larger scale deployments, joint offerings, or multi-site contracts.

Industrial IT Focus Novotek’s core value proposition centers on controlling and optimizing production processes using standard products. This positions them well to upsell advanced data analytics, historian software, and cloud-based industrial IT services to manufacturers seeking efficiency gains.

Existing Tech Stack With technologies including AWS, Salesforce, Pardot, and Microsoft 365 in use, there is room to propose cloud-native scaling, CRM-driven account-based marketing, and integrated analytics partnerships to accelerate digital transformation and customer success.

Long-Term Partnerships Historical partnerships with GE Digital and prior acquisitions indicate openness to collaboration and subscription models. This suggests sales opportunities around long-term, outcomes-based contracts and incremental expansions with existing partners and customers.