Sustainability Engagement Novuna Business Finance actively participates in sustainability initiatives, including a podcast series on sustainable business practices and partnerships focused on green asset financing, indicating opportunities to offer eco-friendly financial products and green lending solutions.

Digital Innovation The company's adoption of credit automation, digital funding solutions like Hire Fleet Funding, and a modern tech stack highlight their commitment to streamlined, tech-driven financing, suggesting potential for upselling advanced fintech integrations and AI-driven decision tools.

Market Expansion Recent involvement in high-profile industry events such as European Cross Country Championships and retail finance seminars demonstrate active engagement with market leaders, opening avenues for collaborative campaigns targeting large and high-value clients.

Leadership Development Hiring new senior personnel like the Chief HR Officer indicates a focus on strengthening internal expertise and employee engagement, which can facilitate targetable HR and payroll solutions or internal technology upgrades.

Strategic Partnerships The partnering with British Business Bank on green financing initiatives signifies a strategic move towards sustainable finance schemes, providing opportunities to introduce aligned financial products to support environmentally conscious businesses and governmental funding programs.