Strategic Value Novus LLC is a North American distributor with a Microsoft Gold Communications competency and a focus on supporting value added resellers. This indicates strong alignment with MSPs and VARs seeking certified partners for Lync/Skype for Business and unified communications deployments, presenting an opportunity to upsell or align with Microsoft-centric channels.

UC Voice Adoption Recent launch of Go UC Voice and a trial program for Skype for Business Voice positions Novus at the forefront of SMB and mid-market UC adoption. This creates sales potential with organizations transitioning to hosted or on-premises voice solutions and needing partner-led implementation support.

Portfolio Synergy Past partnerships and promotions with Sennheiser, Konftel, and endpoint bundles indicate a broad ecosystem for headsets and conference devices. This suggests cross-sell and upsell opportunities for customers upgrading to Microsoft Lync/Skype for Business or migrating to modern IP communications ecosystems.

Channel Focus Novus operates as a reseller-facing distributor supporting VARs with multiple manufacturers. There is a clear opportunity to target Novus’s VAR network for complementary solutions such as cloud voice, SIP trunking, and security services that integrate with existing telephony and UC deployments.

Regional Footprint Based in Connecticut with a North American reach and a relatively small employee base, Novus may benefit from scalable partnerships and channel programs that expand sales coverage, reduce time-to-deployment, and provide nationwide support for UC and IP telephony initiatives.