Financial Inclusion NowNow focuses on enabling the unbanked and driving financial inclusion in Nigeria, presenting a sales opportunity to collaborate with banks, telcos, and SME-focused funders to expand digital payment adoption and reach underserved segments.

SME Cybersecurity Partnerships with Mastercard Europe and emphasis on cybersecurity for SMEs indicate a need for secure payment infrastructure and fraud prevention solutions; sales opportunities exist for cybersecurity tools, risk analytics, and compliant payment gateways for SME clients.

Merchant Enablement NowNow launched SoftPOS and Tap & Pay, enabling merchants to accept card payments on devices; there is potential to upsell merchant onboarding services, point-of-sale hardware, and merchant payment orchestration for SMEs and micro-merchants.

Digital Payments Growth Active product evolution (mobile app updates, digital payments, airtime, bill pay) signals a scalable payments ecosystem; explore cross-sell with financial services partners, micro-lending, bill-pay integrations, and value-added services for customer retention.

Strategic Partnerships Recurring press on Mastercard partnerships and digital payments expansion suggests a channel opportunity to co-sell with global card networks, fintech integrators, and regional banks to accelerate adoption and broaden the NowNow ecosystem.