Financial inclusion NowNow focuses on bridging the gap for the unbanked in Nigeria, presenting a clear opportunity to partner on expanding access to digital payments, wallet services, and bill payment solutions for underbanked segments.

SME payments Multiple partnerships with Mastercard and a focus on SMEs suggest a strong opportunity to upsell merchant acquiring, digital payments onboarding, and secure processing solutions for small and medium businesses seeking cyber resilience.

SoftPOS & Tap Recent launches of SoftPOS and Tap & Pay indicate readiness to scale merchant payments without extra hardware, offering a pathway to sell card-present solutions, mobile POS deployments, and unified payment experiences.

Cybersecurity emphasis There is a visible emphasis on cybersecurity for SMEs, creating a sales angle for integrated security services, risk management tooling, and compliance solutions to reduce fraud and protect digital payments.

Tech partnerships Active collaboration with Mastercard and cloud/tech stack adoption (AWS, Brevo, Shopify, WordPress) signals opportunities to cross-sell fintech infrastructure, API-led integrations, and scalable platform enhancements for fintech-focused enterprises.