Expanding Financial Inclusion NOWNOW's focus on serving unbanked populations and small to medium enterprises presents significant sales opportunities for financial institutions and technology providers aiming to extend their reach into underserved markets through integrated payment solutions.

Strategic Partnerships Recent collaborations with Mastercard Europe SA highlight the company's potential as a partner for firms seeking to enhance cybersecurity and digital payment capabilities for SMEs, offering tailored solutions in a growing fintech ecosystem.

Innovative Payment Features The launch of SoftPOS and Tap & Pay demonstrates NOWNOW's technological edge in contactless and cardless payment solutions, providing avenues to upsell businesses interested in deploying advanced, secure, and user-friendly payment infrastructure.

Growth-Driven Product Development Continuous updates to the mobile app and new feature rollouts indicate a dynamic product pipeline, creating opportunities to pitch complementary services such as cybersecurity, compliance, and additional point-of-sale solutions to enhance user experience.

Market Expansion Readiness With a revenue range of 10 to 25 million dollars and a growing user ecosystem, NOWNOW is well-positioned for partnerships and integrations with global and regional players seeking to tap into Nigeria’s emerging mobile financial services market.