Growing Membership Reach With a membership base spanning over 40 countries and a focus on packaged travel professionals, there is significant opportunity to offer industry-specific marketing tools, digital solutions, and international partnership services to help members expand their global market reach and enhance their competitiveness.

Strategic Industry Collaborations Recent partnerships with organizations like the American Indian Alaska Native Tourism Association and Jamaica Hotel and Tourist Association highlight opportunities to develop joint initiatives, educational programs, or custom solutions that support destination marketing and enhance member engagement in niche markets.

Focus on Industry Resilience The launch of an emergency response training guide indicates a rising need for crisis management and preparedness solutions tailored to the tourism and hospitality sectors, representing potential sales avenues for specialized training programs, emergency planning services, and safety technology providers.

Diversity and Inclusion Initiatives The creation of a DEI Advisory Group underscores an emphasis on diversity and inclusion, which opens pathways to collaborate with diversity consultancy firms, develop inclusive travel content, or provide training tools that help members meet evolving social responsibility standards.

Digital and Tech Engagement Utilizing modern web technologies and maintaining an active online presence presents opportunities to introduce digital marketing solutions, member engagement platforms, or industry analytics services aimed at enhancing the member experience and capturing new revenue streams.