Insights

Strong Market Presence As Singapore's largest retailer with over 10,000 employees, NTUC FairPrice has a substantial footprint in the local grocery market, providing opportunities to introduce tailored solutions that enhance operational efficiency and customer experience.

Innovative Product Launches Recent initiatives such as the launch of themed snacks, merchandise, and AI-powered store formats demonstrate a willingness to adopt innovative marketing strategies and technology, opening avenues for digital engagement and experiential retail solutions.

Digital Payment Expansion The partnership with Ant Group to deploy the Cheers Mini App on Alipay indicates a focus on expanding international and digital payment options, suggesting potential for payment technology providers to collaborate on seamless transaction solutions.

Growth and Modernization Opening new outlets, including AI-powered formats, highlights a growth strategy centered on modernizing retail experiences, providing opportunities for suppliers of smart retail technology, solutions, and infrastructure enhancements.

Competitive Landscape Facing competition from Sheng Siong and other local retailers, FairPrice’s ongoing expansion and product diversification create opportunities for vendors offering competitive pricing, exclusive products, or innovative in-store experiences to differentiate their offerings.

Similar companies to NTUC FairPrice

NTUC FairPrice Tech Stack

NTUC FairPrice uses 8 technology products and services including Adjust, Cloudflare CDN, Imperva Incapsula, and more. Explore NTUC FairPrice's tech stack below.

  • Adjust
    Analytics
  • Cloudflare CDN
    Content Delivery Network
  • Imperva Incapsula
    Content Delivery Network
  • Segment
    Customer Data Platforms
  • Cart Functionality
    E-commerce
  • Font Awesome
    Font Scripts
  • Yahoo! DOT
    Tag Management
  • X-UA-Compatible
    Web Tools And Plugins

Media & News

NTUC FairPrice's Email Address Formats

NTUC FairPrice uses at least 1 format(s):
NTUC FairPrice Email FormatsExamplePercentage
First.Last@fairprice.com.sgJohn.Doe@fairprice.com.sg
88%
Last.First@fairprice.com.sgDoe.John@fairprice.com.sg
9%
First.L@fairprice.com.sgJohn.D@fairprice.com.sg
1%
First.Middle@fairprice.com.sgJohn.Michael@fairprice.com.sg
2%

Frequently Asked Questions

Where is NTUC FairPrice's headquarters located?

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NTUC FairPrice's main headquarters is located at 1 Joo Koon Circle Fairprice Hub #13-01 Singapore, Central Region 629117 Singapore. The company has employees across 4 continents, including AsiaEuropeNorth America.

What is NTUC FairPrice's phone number?

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You can contact NTUC FairPrice's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is NTUC FairPrice's official website and social media links?

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NTUC FairPrice's official website is fairprice.com.sg and has social profiles on LinkedIn.

How much revenue does NTUC FairPrice generate?

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As of February 2026, NTUC FairPrice's annual revenue is estimated to be $5B.

What is NTUC FairPrice's NAICS code?

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NTUC FairPrice's NAICS code is 44511 - Supermarkets and Other Grocery (except Convenience) Stores.

How many employees does NTUC FairPrice have currently?

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As of February 2026, NTUC FairPrice has approximately 10K employees across 4 continents, including AsiaEuropeNorth America. Key team members include President: A. L.Chairman: B. C.Assistant Chief Cashier: E. Y. L. T.. Explore NTUC FairPrice's employee directory with LeadIQ.

What industry does NTUC FairPrice belong to?

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NTUC FairPrice operates in the Retail Groceries industry.

What technology does NTUC FairPrice use?

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NTUC FairPrice's tech stack includes AdjustCloudflare CDNImperva IncapsulaSegmentCart FunctionalityFont AwesomeYahoo! DOTX-UA-Compatible.

What is NTUC FairPrice's email format?

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NTUC FairPrice's email format typically follows the pattern of First.Last@fairprice.com.sg. Find more NTUC FairPrice email formats with LeadIQ.

When was NTUC FairPrice founded?

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NTUC FairPrice was founded in 1973.

NTUC FairPrice

Retail GroceriesCentral Region, Singapore10001+ Employees

NTUC Fairprice Co-operative Limited is and will always be Singapore's very own icon. 

With a clear social mission to moderate cost of living and help Singaporeans, we have grown over the years to become Singapore's largest retailer. We are constantly transforming ourselves to serve the needs of our customers, provide them with a world-class quality shopping experience and to continue to do good for Singapore.

In 2017, we were named Human Capital Partner by the Tripartite Alliance for Fair and Progressive Employment Practices (TAFEP) and the Ministry of Manpower (MOM). The Human Capital Partners are fair and progressive employers recognised for our exemplary human capital programmes and progressive workplace practices.

Section iconCompany Overview

Headquarters
1 Joo Koon Circle Fairprice Hub #13-01 Singapore, Central Region 629117 Singapore
Phone number
NAICS Code
44511 - Supermarkets and Other Grocery (except Convenience) Stores
Founded
1973
Employees
10001+

Section iconFunding & Financials

  • $10M$25M

    NTUC FairPrice's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    NTUC FairPrice's revenue is estimated to be in the range of $10M$25M

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