Expanded Partner Network NTUC Link operates a large coalition rewards program with over 1,000 participating partners and 2.4 million members, presenting a substantial cross-sell opportunity to onboard additional retailers and service providers to the Link Rewards ecosystem.

Frasers Partnership Recent MOU with Frasers Property Singapore to connect FRx with Link Rewards expands reach to more than 2,000 grocery, dining, retail and lifestyle touchpoints across nine Frasers malls, offering a meaningful channel for co-branded promotions and targeted campaigns.

Multi-Channel Platform Link Rewards functions as a multi-channel engagement platform leveraging analytics and data-driven marketing, enabling targeted offers, personalized messaging, and measurable ROI for partners seeking to optimize promotions and customer lifetime value.

Tech Stack Adoption Utilization of The Trade Desk, AWS, Google Cloud and analytics tools indicates a mature data-driven approach, offering sales opportunities around programmatic advertising, attribution modeling, and advanced segmentation for partner campaigns.

Financial Scale With annual revenue in the mid tens of millions and an established member base, NTUC Link demonstrates a scalable platform with room to grow partner spend, loyalty tiers, and premium services for both existing members and new brands seeking penetration in Singapore.