Strategic Partnership NTUC Link collaborates with Frasers Property to expand Link Rewards access across 2,000+ touchpoints and nine Frasers malls, presenting a clear cross-promotion and co-marketing opportunity to drive member engagement and merchant activation.

Scale of Reach With over 2.4 million members and more than 1,000 participating partners, there is a large potential base for upsell of enhanced analytics services, targeted campaigns, and expanded rewards partnerships.

Data-Driven Offering The platform leverages advanced analytics and data-driven marketing services, suggesting opportunities to upsell deeper analytics, personalization, and attribution solutions to increase partner ROI.

Multi-Channel Growth Link Rewards operates across in-store and online channels, enabling sales teams to pitch omni-channel loyalty enhancements, mobile integrations, and frictionless redemption experiences for merchants.

Financial Profile Revenue in the multi-million range indicates a scalable but focused mid-market profile, suitable for tiered partnerships, performance-based pricing, and bundled solutions targeting SMEs to mid-market retailers.