Nuance
Market ResearchTexas, United States11-50 Employees
Nuance specializes in verbatim coding and text analytics for marketing research firms and corporate clients. The firm emphasizes fast, reliable coding delivered by in-house native-language coders across a broad range of languages. In addition to coding, it provides related data-processing services such as data entry, cross-tabs, and mail-survey processing. Based in Arlington, Texas, Nuance operates as a subsidiary of Decision Analyst within the market research industry. In July 2025, the company introduced Colibri, an AI-powered platform designed to advance verbatim coding and language analytics, offering faster processing, real-time translation, collaborative workflows, and dynamic reporting for researchers. This positions Nuance as a provider of advanced linguistic analytics to support global research and customer-feedback initiatives.