Nulo Pet Food
Food and Beverage ServicesTexas, United States51-200 Employees
Nulo Pet Food is a mid-sized pet nutrition company based in Austin, Texas, that focuses on foods intended to support the health and vitality of dogs and cats. Its formulations are developed with input from scientists, emphasizing grain-free recipes that prioritize animal-based proteins, low glycemic ingredients, and a patented probiotic. The business originated when founder Michael Landa identified rising obesity and sedentary lifestyles among pets, aiming to pair nutrition with an active, healthy bond between pets and their owners. Operating within the broader food and beverage services sector, Nulo targets pet owners seeking nutrition-forward options rather than generic pet fare. In 2025, the company was named the Official Pet Food partner of U.S. Figure Skating, reflecting its strategy of aligning with athletic and active lifestyles.