Insights

Expanding Market Reach Nulo's recent launch in the UK via Pets at Home and its nationwide availability indicate a strategic expansion into international markets, presenting opportunities for partners to capitalize on growing demand for premium pet nutrition abroad.

Sports & Wellness Alignment The company's partnerships with Olympic events and national sports organizations signal a focus on active, health-conscious pet owners, opening avenues for co-branded campaigns with sports brands and wellness initiatives.

Influencer & Brand Engagement Nulo's recent appointment of a brand ambassador and collaborations with athletes demonstrate a strong focus on influencer marketing, providing prospects with opportunities to leverage celebrity endorsements for increased product visibility.

Innovative Product Positioning With a focus on grain-free, high-protein, probiotic-enhanced formulas, Nulo caters to health-focused pet owners, creating potential sales avenues for premium, functional pet foods and personalized nutrition solutions.

Financial & Growth Potential Backed by $28 million in funding and strategic partnerships, Nulo is positioned for rapid growth and market penetration, making it an attractive partner for supply chain, distribution, and retail expansion opportunities.

Similar companies to Nulo Pet Food

Nulo Pet Food Tech Stack

Nulo Pet Food uses 8 technology products and services including Amazon Route 53, React, Mikmak, and more. Explore Nulo Pet Food's tech stack below.

  • Amazon Route 53
    Domain Name Services
  • React
    Javascript Frameworks
  • Mikmak
    Marketing Analytics
  • Microsoft
    Miscellaneous
  • Oxygen
    Page Builders
  • HSTS
    Security
  • Sprout Social
    Social Media Marketing Software
  • TIPSA
    Transportation And Fleet Management

Media & News

Nulo Pet Food's Email Address Formats

Nulo Pet Food uses at least 1 format(s):
Nulo Pet Food Email FormatsExamplePercentage
First.Last@nulo.comJohn.Doe@nulo.com
91%
Fir.Last@nulo.comJoh.Doe@nulo.com
6%
Last@nulo.comDoe@nulo.com
2%
FirstLast@nulo.comJohnDoe@nulo.com
1%

Frequently Asked Questions

Where is Nulo Pet Food's headquarters located?

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Nulo Pet Food's main headquarters is located at Austin, Texas 78746 United States. The company has employees across 5 continents, including North AmericaSouth AmericaEurope.

What is Nulo Pet Food's phone number?

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You can contact Nulo Pet Food's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Nulo Pet Food's official website and social media links?

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Nulo Pet Food's official website is nulo.com and has social profiles on LinkedInCrunchbase.

What is Nulo Pet Food's NAICS code?

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Nulo Pet Food's NAICS code is 722 - Food Services and Drinking Places.

How many employees does Nulo Pet Food have currently?

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As of June 2026, Nulo Pet Food has approximately 154 employees across 5 continents, including North AmericaSouth AmericaEurope. Key team members include Ceo And Co-Founder: K. M.Chief Operating Officer: G. A.Chief Marketing Officer At Defyned Brands 5 Star Nutrition: C. S.. Explore Nulo Pet Food's employee directory with LeadIQ.

What industry does Nulo Pet Food belong to?

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Nulo Pet Food operates in the Food and Beverage Services industry.

What technology does Nulo Pet Food use?

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Nulo Pet Food's tech stack includes Amazon Route 53ReactMikmakMicrosoftOxygenHSTSSprout SocialTIPSA.

What is Nulo Pet Food's email format?

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Nulo Pet Food's email format typically follows the pattern of First.Last@nulo.com. Find more Nulo Pet Food email formats with LeadIQ.

How much funding has Nulo Pet Food raised to date?

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As of June 2026, Nulo Pet Food has raised $28M in funding. The last funding round occurred on Jun 28, 2018 for $28M.

When was Nulo Pet Food founded?

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Nulo Pet Food was founded in 2009.

Nulo Pet Food

Food and Beverage ServicesTexas, United States51-200 Employees

Nulo Pet Food is a mid-sized pet nutrition company based in Austin, Texas, that focuses on foods intended to support the health and vitality of dogs and cats. Its formulations are developed with input from scientists, emphasizing grain-free recipes that prioritize animal-based proteins, low glycemic ingredients, and a patented probiotic. The business originated when founder Michael Landa identified rising obesity and sedentary lifestyles among pets, aiming to pair nutrition with an active, healthy bond between pets and their owners.

Operating within the broader food and beverage services sector, Nulo targets pet owners seeking nutrition-forward options rather than generic pet fare. In 2025, the company was named the Official Pet Food partner of U.S. Figure Skating, reflecting its strategy of aligning with athletic and active lifestyles.

Section iconCompany Overview

Headquarters
Austin, Texas 78746 United States
Phone number
Website
nulo.com
NAICS Code
722 - Food Services and Drinking Places
Founded
2009
Employees
51-200

Section iconFunding & Financials

  • $28M

    Nulo Pet Food has raised a total of $28M of funding over 4 rounds. Their latest funding round was raised on Jun 28, 2018 in the amount of $28M.

  • $50M$100M

    Nulo Pet Food's revenue is estimated to be in the range of $50M$100M

Section iconFunding & Financials

  • $28M

    Nulo Pet Food has raised a total of $28M of funding over 4 rounds. Their latest funding round was raised on Jun 28, 2018 in the amount of $28M.

  • $50M$100M

    Nulo Pet Food's revenue is estimated to be in the range of $50M$100M

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