Insights

APAC Growth Leverage T2 Tea's established presence in Australia, New Zealand, and Singapore and its fast growing online store to expand wholesale and corporate gifting in APAC, using Global-e for cross border sales and regional bundles to boost margins.

Strategic Partnerships Capitalize on past co branded gift packs with Penguin Books Australia by pursuing additional cross category partnerships with publishers, lifestyle brands, and charities for limited editions and white label tea gifts tied to holidays and events.

Ecommerce Advantage Utilize the ecommerce tech stack to launch a tea subscription program, targeted loyalty offers, and personalized bundles, aimed at increasing repeat purchases and lifetime value across core markets.

Wholesale Expansion Expand wholesale channels through cafes, hotels, and specialty retailers by using the distribution centre as a hub and exploring private label or exclusive blends for partners to differentiate their tea offers.

Sustainability Selling Highlight sustainability credentials and in store tea education to win eco conscious retailers and corporate clients, with experiential masterclasses and premium gift experiences as a revenue lever.

T2 Tea Tech Stack

T2 Tea uses 8 technology products and services including DoubleClick Floodlight, Google Analytics Enhanced eCommerce, Tableau, and more. Explore T2 Tea's tech stack below.

  • DoubleClick Floodlight
    Advertising
  • Google Analytics Enhanced eCommerce
    Analytics
  • Tableau
    Business Intelligence
  • Global-e
    Cross-border E-commerce
  • Priority Hints
    Performance
  • reCAPTCHA
    Security
  • Bootstrap
    UI Frameworks
  • YouTube
    Video Players

Media & News

T2 Tea's Email Address Formats

T2 Tea uses at least 1 format(s):
T2 Tea Email FormatsExamplePercentage
First.Last@t2tea.comJohn.Doe@t2tea.com
98%
First.Middle@t2tea.comJohn.Michael@t2tea.com
1%
First.L@t2tea.comJohn.D@t2tea.com
1%

Frequently Asked Questions

Where is T2 Tea's headquarters located?

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T2 Tea's main headquarters is located at 32 Gipps Street Collingwood, Victoria 3066 Australia. The company has employees across 4 continents, including OceaniaEuropeNorth America.

What is T2 Tea's phone number?

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You can contact T2 Tea's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is T2 Tea's official website and social media links?

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T2 Tea's official website is t2tea.com and has social profiles on LinkedIn.

What is T2 Tea's NAICS code?

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T2 Tea's NAICS code is 44-45 - Retail Trade.

How many employees does T2 Tea have currently?

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As of May 2026, T2 Tea has approximately 397 employees across 4 continents, including OceaniaEuropeNorth America. Key team members include Cfo: K. D.Chief Technology Officer: H. T.President: T. T.. Explore T2 Tea's employee directory with LeadIQ.

What industry does T2 Tea belong to?

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T2 Tea operates in the Retail industry.

What technology does T2 Tea use?

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T2 Tea's tech stack includes DoubleClick FloodlightGoogle Analytics Enhanced eCommerceTableauGlobal-ePriority HintsreCAPTCHABootstrapYouTube.

What is T2 Tea's email format?

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T2 Tea's email format typically follows the pattern of First.Last@t2tea.com. Find more T2 Tea email formats with LeadIQ.

When was T2 Tea founded?

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T2 Tea was founded in 1996.

T2 Tea

RetailVictoria, Australia201-500 Employees

T2 Tea is a Melbourne-origin retail brand that sells tea blends, teawares, and gifts through a network of stores, an online store, and a distribution center. Founded in 1996 in Fitzroy, it has grown to operate more than 70 stores across Australia, New Zealand, and Singapore, supported by a Collingwood-based support office and a Melbourne distribution center that fulfil online orders and replenish stores. The retail experience is immersive, with in-store samples and staff trained as tea experts who guide customers through flavors and the stories behind each blend.
The business operates as a mid-sized retailer with hundreds of employees and places emphasis on sustainability in its product development and operations. In 2013, T2 Tea was acquired by Unilever PLC, and in 2023 it closed its offices in the United Kingdom and United States to concentrate on Australia, New Zealand, and Singapore.

Section iconCompany Overview

Headquarters
32 Gipps Street Collingwood, Victoria 3066 Australia
Phone number
Website
t2tea.com
NAICS Code
44-45 - Retail Trade
Founded
1996
Employees
201-500

Section iconFunding & Financials

  • $25M$50M

    T2 Tea's revenue is estimated to be in the range of $25M$50M

Section iconFunding & Financials

  • $25M$50M

    T2 Tea's revenue is estimated to be in the range of $25M$50M

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