Insights

Expanding Digital Presence T2 Tea's recent initiatives, including launching limited edition gift packs and collaborating with Penguin Books Australia, highlight a strong focus on innovative product offerings and brand collaborations. Leveraging their fast-growing online store and e-commerce platform presents an opportunity to expand digital marketing campaigns and personalized customer engagement strategies.

International Market Restructuring The company's decision to close its UK offices and cease operations there indicates a strategic shift. This could open opportunities to target existing and new markets in Australia, New Zealand, and Southeast Asia, where T2 Tea maintains a physical presence, with tailored marketing and distributor partnerships.

Sustainability & Premium Positioning With ambitious sustainability achievements and luxury product launches like advent calendars and Wellness Teas, T2 Tea is positioning itself as a premium, environmentally conscious brand. Business development efforts could focus on premium retail partnerships, eco-friendly packaging solutions, and sustainability-focused collaborations.

Innovation & Product Development The company’s consistent rollout of new product ranges and collaborations demonstrates a commitment to innovation. This creates sales opportunities with specialty retailers, wellness outlets, and gift shops seeking unique, exclusive tea products and seasonal collections.

Technology Adoption T2 Tea’s investment in technology systems such as Fluent Order Management and digital ad tools suggests readiness for enhanced supply chain integration and targeted marketing. Exploring B2B partnerships, digital loyalty programs, and analytics-driven sales channels could significantly boost overall business growth.

T2 Tea Tech Stack

T2 Tea uses 8 technology products and services including Microsoft Advertising, Facebook Pixel, C3.js, and more. Explore T2 Tea's tech stack below.

  • Microsoft Advertising
    Advertising
  • Facebook Pixel
    Analytics
  • C3.js
    Charting
  • Global-e
    Cross-border E-commerce
  • AfterPay
    Payment Processing
  • New Relic
    Real User Monitoring
  • Adobe Tag Manager
    Tag Management
  • Bootstrap
    UI Frameworks

Media & News

T2 Tea's Email Address Formats

T2 Tea uses at least 1 format(s):
T2 Tea Email FormatsExamplePercentage
First.Last@t2tea.comJohn.Doe@t2tea.com
98%
First.Middle@t2tea.comJohn.Michael@t2tea.com
1%
First.L@t2tea.comJohn.D@t2tea.com
1%

Frequently Asked Questions

What is T2 Tea's phone number?

Minus sign iconPlus sign icon
You can contact T2 Tea's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is T2 Tea's official website and social media links?

Minus sign iconPlus sign icon
T2 Tea's official website is t2tea.com and has social profiles on LinkedIn.

What is T2 Tea's NAICS code?

Minus sign iconPlus sign icon
T2 Tea's NAICS code is 44-45 - Retail Trade.

How many employees does T2 Tea have currently?

Minus sign iconPlus sign icon
As of December 2025, T2 Tea has approximately 1K employees across 5 continents, including OceaniaEuropeAsia. Key team members include Cfo: K. D.Chief Technology Officer: H. T.President: T. T.. Explore T2 Tea's employee directory with LeadIQ.

What industry does T2 Tea belong to?

Minus sign iconPlus sign icon
T2 Tea operates in the Retail industry.

What technology does T2 Tea use?

Minus sign iconPlus sign icon
T2 Tea's tech stack includes Microsoft AdvertisingFacebook PixelC3.jsGlobal-eAfterPayNew RelicAdobe Tag ManagerBootstrap.

What is T2 Tea's email format?

Minus sign iconPlus sign icon
T2 Tea's email format typically follows the pattern of First.Last@t2tea.com. Find more T2 Tea email formats with LeadIQ.

When was T2 Tea founded?

Minus sign iconPlus sign icon
T2 Tea was founded in 1996.

T2 Tea

RetailVictoria, Australia1001-5000 Employees

Since we were founded in 1996, every day, cup by cup, we have taken the joy of tea to new heights by doing tea differently. From small beginnings in Fitzroy, Melbourne, we have grown a community of tea lovers through reimagining the humble tea leaf, the ways we brew it, serve it and share it. 

Today, our innovative (and delicious!) product development continues, combined with ambitious sustainability achievements, a fast-growing online store, a lively distribution centre  a welcoming support office in Collingwood and over 70 retail stores across Australia, New Zealand and Singapore. 

Our retail experience is known for being immersive and enticing, and the team brings this to life daily. Our stores are beautifully stocked with our iconic products and delicious samples are brewed. Team members are trained to be tea experts who are passionate about the flavours, the stories of each product, and finding teas to match our customers’ different tastes.

The support office can be found on a bustling street in Collingwood, Melbourne. Designed to reflect its eclectic surroundings and fueled by endless pots of tea, this is where our unique blends and original designs are developed and where our cross-functional teams collaborate and deliver strategy, operations, technology, brand, e-commerce, wholesale and more. 

The distribution centre is the operational hub of the business – ensuring our delicious tea, teawares and gifts are distributed to stores as well as fulfilling online orders that are delivered to our customers’ doors. Supported by a team of 30 team members and located in the western suburbs of Melbourne, it is an energetic environment. 

We are looking for people from all backgrounds and experiences to join us across our stores, the support office and the distribution centre – you will be an important part of the T2 tea-m.

Section iconCompany Overview

Phone number
Website
t2tea.com
NAICS Code
44-45 - Retail Trade
Founded
1996
Employees
1001-5000

Section iconFunding & Financials

  • $50M$100M

    T2 Tea's revenue is estimated to be in the range of $50M$100M

Section iconFunding & Financials

  • $50M$100M

    T2 Tea's revenue is estimated to be in the range of $50M$100M

Ready to create more pipeline?

Get a demo and discover why thousands of SDR and Sales teams trust
LeadIQ to help them build pipeline confidently.

© LeadIQ, Inc. All rights reserved.