Insights

Rapid Market Expansion With over 70 retail stores across Australia, New Zealand, and Singapore, T2 Tea demonstrates a strong regional presence that offers numerous opportunities for targeted sales initiatives and new product launches within these markets.

E-commerce Growth The company’s fast-growing online store, supported by advanced digital marketing tools like Facebook Pixel and Adobe Tag Manager, presents a significant channel for expanding digitally-driven sales and personalized customer engagement.

Innovative Collaborations Recent partnerships with Penguin Books Australia and the launch of limited edition gift packs suggest an appetite for co-branding and exclusive product offerings, opening doors for strategic licensing and limited-edition campaigns to boost sales.

Product Diversification The introduction of luxury advent calendars and wellness teas like Her Balance and Milk Magic indicates a focus on premium and functional products, which can attract new customer segments and increase basket size through targeted upselling.

Sustainability and Community Focus Ambitious sustainability achievements and immersive retail experiences position T2 Tea as a community-oriented brand with a loyal customer base, providing opportunities to enhance brand loyalty programs and develop eco-friendly product lines for increased customer retention.

T2 Tea Tech Stack

T2 Tea uses 8 technology products and services including Microsoft Advertising, Facebook Pixel, C3.js, and more. Explore T2 Tea's tech stack below.

  • Microsoft Advertising
    Advertising
  • Facebook Pixel
    Analytics
  • C3.js
    Charting
  • Global-e
    Cross-border E-commerce
  • AfterPay
    Payment Processing
  • New Relic
    Real User Monitoring
  • Adobe Tag Manager
    Tag Management
  • Bootstrap
    UI Frameworks

Media & News

T2 Tea's Email Address Formats

T2 Tea uses at least 1 format(s):
T2 Tea Email FormatsExamplePercentage
First.Last@t2tea.comJohn.Doe@t2tea.com
98%
First.Middle@t2tea.comJohn.Michael@t2tea.com
1%
First.L@t2tea.comJohn.D@t2tea.com
1%

Frequently Asked Questions

Where is T2 Tea's headquarters located?

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T2 Tea's main headquarters is located at 32 Gipps St, Collingwood, Victoria 3066, AU. The company has employees across 5 continents, including OceaniaEuropeAsia.

What is T2 Tea's phone number?

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You can contact T2 Tea's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is T2 Tea's official website and social media links?

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T2 Tea's official website is t2tea.com and has social profiles on LinkedIn.

What is T2 Tea's NAICS code?

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T2 Tea's NAICS code is 44-45 - Retail Trade.

How many employees does T2 Tea have currently?

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As of October 2025, T2 Tea has approximately 1K employees across 5 continents, including OceaniaEuropeAsia. Key team members include Chief Technology Officer: H. T.Head Of Buying- T2 Global: W. B.Head Of Digital: C. J.. Explore T2 Tea's employee directory with LeadIQ.

What industry does T2 Tea belong to?

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T2 Tea operates in the Retail industry.

What technology does T2 Tea use?

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T2 Tea's tech stack includes Microsoft AdvertisingFacebook PixelC3.jsGlobal-eAfterPayNew RelicAdobe Tag ManagerBootstrap.

What is T2 Tea's email format?

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T2 Tea's email format typically follows the pattern of First.Last@t2tea.com. Find more T2 Tea email formats with LeadIQ.

When was T2 Tea founded?

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T2 Tea was founded in 1996.
T2 Tea

T2 Tea

RetailAustralia1001-5000 Employees

Since we were founded in 1996, every day, cup by cup, we have taken the joy of tea to new heights by doing tea differently. From small beginnings in Fitzroy, Melbourne, we have grown a community of tea lovers through reimagining the humble tea leaf, the ways we brew it, serve it and share it. 

Today, our innovative (and delicious!) product development continues, combined with ambitious sustainability achievements, a fast-growing online store, a lively distribution centre  a welcoming support office in Collingwood and over 70 retail stores across Australia, New Zealand and Singapore. 

Our retail experience is known for being immersive and enticing, and the team brings this to life daily. Our stores are beautifully stocked with our iconic products and delicious samples are brewed. Team members are trained to be tea experts who are passionate about the flavours, the stories of each product, and finding teas to match our customers’ different tastes.

The support office can be found on a bustling street in Collingwood, Melbourne. Designed to reflect its eclectic surroundings and fueled by endless pots of tea, this is where our unique blends and original designs are developed and where our cross-functional teams collaborate and deliver strategy, operations, technology, brand, e-commerce, wholesale and more. 

The distribution centre is the operational hub of the business – ensuring our delicious tea, teawares and gifts are distributed to stores as well as fulfilling online orders that are delivered to our customers’ doors. Supported by a team of 30 team members and located in the western suburbs of Melbourne, it is an energetic environment. 

We are looking for people from all backgrounds and experiences to join us across our stores, the support office and the distribution centre – you will be an important part of the T2 tea-m.

Section iconCompany Overview

Headquarters
32 Gipps St, Collingwood, Victoria 3066, AU
Phone number
Website
t2tea.com
NAICS Code
44-45 - Retail Trade
Founded
1996
Employees
1001-5000

Section iconFunding & Financials

  • $50M$100M

    T2 Tea's revenue is estimated to be in the range of $50M$100M

Section iconFunding & Financials

  • $50M$100M

    T2 Tea's revenue is estimated to be in the range of $50M$100M

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