Insights

Growing Market Presence T2 Tea has expanded its retail footprint across Australia, New Zealand, and Singapore with over 70 stores, presenting opportunities to partners seeking to target diverse and expanding customer bases within these regions.

Strong E-Commerce Growth The company's investment in a fast-growing online store and collaboration with Fluent Commerce indicates a focus on enhancing digital sales channels, offering potential for tailored online marketing and cross-channel promotional campaigns.

Premium Collaborations Recent partnerships with Penguin Books Australia and limited edition gift packs showcase T2 Tea’s interest in unique, high-end product offerings, suggesting sales opportunities in premium gifting markets and exclusive content tie-ins.

Product Innovation Launches of luxury advent calendars and new wellness teas demonstrate an ongoing commitment to product differentiation, opening avenues for sales pitches related to seasonal, wellness, or specialty product opportunities.

Market Exit and Expansion Focus The closure of UK operations shifts T2’s focus to its established markets in Australia, New Zealand, and Singapore, making these regions a strategic target for regional sales expansion and partnership development.

T2 Tea Tech Stack

T2 Tea uses 8 technology products and services including Microsoft Advertising, TikTok Pixel, Unpkg, and more. Explore T2 Tea's tech stack below.

  • Microsoft Advertising
    Advertising
  • TikTok Pixel
    Analytics
  • Unpkg
    Content Delivery Network
  • Salesforce
    Customer Relationship Management
  • PayPal
    Payment Processing
  • Cloudflare Bot Management
    Security
  • Google Tag Manager
    Tag Management
  • Bootstrap
    UI Frameworks

Media & News

T2 Tea's Email Address Formats

T2 Tea uses at least 1 format(s):
T2 Tea Email FormatsExamplePercentage
First.Last@t2tea.comJohn.Doe@t2tea.com
98%
First.Middle@t2tea.comJohn.Michael@t2tea.com
1%
First.L@t2tea.comJohn.D@t2tea.com
1%

Frequently Asked Questions

Where is T2 Tea's headquarters located?

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T2 Tea's main headquarters is located at 37-51 Wellington Street Collingwood, VIC 3066 AU. The company has employees across 5 continents, including OceaniaEuropeNorth America.

What is T2 Tea's phone number?

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You can contact T2 Tea's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is T2 Tea's official website and social media links?

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T2 Tea's official website is t2tea.com and has social profiles on LinkedIn.

How much revenue does T2 Tea generate?

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As of September 2025, T2 Tea's annual revenue reached $750M.

What is T2 Tea's NAICS code?

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T2 Tea's NAICS code is 44-45 - Retail Trade.

How many employees does T2 Tea have currently?

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As of September 2025, T2 Tea has approximately 376 employees across 5 continents, including OceaniaEuropeNorth America. Key team members include Chief Technology Officer: H. T.Head Of Buying- T2 Global: W. B.Head Of Digital: C. J.. Explore T2 Tea's employee directory with LeadIQ.

What industry does T2 Tea belong to?

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T2 Tea operates in the Retail industry.

What technology does T2 Tea use?

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T2 Tea's tech stack includes Microsoft AdvertisingTikTok PixelUnpkgSalesforcePayPalCloudflare Bot ManagementGoogle Tag ManagerBootstrap.

What is T2 Tea's email format?

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T2 Tea's email format typically follows the pattern of . Find more T2 Tea email formats with LeadIQ.

When was T2 Tea founded?

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T2 Tea was founded in 1996.
T2 Tea

T2 Tea

RetailVictoria, Australia201-500 Employees

Since we were founded in 1996, every day, cup by cup, we have taken the joy of tea to new heights by doing tea differently. From small beginnings in Fitzroy, Melbourne, we have grown a community of tea lovers through reimagining the humble tea leaf, the ways we brew it, serve it and share it. 

Today, our innovative (and delicious!) product development continues, combined with ambitious sustainability achievements, a fast-growing online store, a lively distribution centre  a welcoming support office in Collingwood and over 70 retail stores across Australia, New Zealand and Singapore. 

Our retail experience is known for being immersive and enticing, and the team brings this to life daily. Our stores are beautifully stocked with our iconic products and delicious samples are brewed. Team members are trained to be tea experts who are passionate about the flavours, the stories of each product, and finding teas to match our customers’ different tastes.

The support office can be found on a bustling street in Collingwood, Melbourne. Designed to reflect its eclectic surroundings and fueled by endless pots of tea, this is where our unique blends and original designs are developed and where our cross-functional teams collaborate and deliver strategy, operations, technology, brand, e-commerce, wholesale and more. 

The distribution centre is the operational hub of the business – ensuring our delicious tea, teawares and gifts are distributed to stores as well as fulfilling online orders that are delivered to our customers’ doors. Supported by a team of 30 team members and located in the western suburbs of Melbourne, it is an energetic environment. 

We are looking for people from all backgrounds and experiences to join us across our stores, the support office and the distribution centre – you will be an important part of the T2 tea-m.

Section iconCompany Overview

Headquarters
37-51 Wellington Street Collingwood, VIC 3066 AU
Phone number
Website
t2tea.com
NAICS Code
44-45 - Retail Trade
Founded
1996
Employees
201-500

Section iconFunding & Financials

  • $100M$1B

    T2 Tea's revenue is in the range of $100M$1B

Section iconFunding & Financials

  • $100M$1B

    T2 Tea's revenue is in the range of $100M$1B

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