Insights

Sustainability Focus T2 Tea's innovative product development combined with ambitious sustainability achievements, such as launching luxury advent calendars and closing operations in certain regions, positions them well to cater to the growing market segment of eco-conscious consumers. This sustainability focus can be leveraged to drive sales by appealing to customers who prioritize ethical and environmentally friendly products.

Strategic Partnerships The recent partnerships with publishing houses Penguin Books Australia and Penguin Random House Group to launch limited edition gift packs present a unique cross-selling opportunity. Sales teams can explore collaborations with complementary brands in the retail or lifestyle sectors to create exclusive product bundles that appeal to a wider audience, driving sales through strategic partnerships.

Technology Integration With a tech stack including tools like Criteo, Salesforce, and Adobe Tag Manager, T2 Tea demonstrates a commitment to leveraging technology for enhancing customer experiences. Sales development representatives can capitalize on this tech-savvy approach by utilizing customer data analytics and personalized marketing strategies to boost online sales and drive customer engagement through targeted promotions and campaigns.

Expansion Opportunities Despite closing offices in the UK, T2 Tea's presence in Australia, New Zealand, and Singapore offers a strong foundation for further international expansion. Sales teams can explore opportunities to enter new markets or expand retail operations in existing regions, tapping into global demand for premium tea products and unique blends, thereby driving sales through geographical diversification.

Competitive Positioning In a competitive landscape with companies like DAVIDsTEA and Teavana, T2 Tea's focus on immersive retail experiences, product innovation, and unique blends sets them apart. Sales professionals can highlight these aspects to showcase T2 Tea's distinct brand identity and premium offerings, positioning the company as a preferred choice for tea enthusiasts seeking quality, variety, and an engaging shopping experience.

T2 Tea Tech Stack

T2 Tea uses 8 technology products and services including Microsoft Advertising, TikTok Pixel, Unpkg, and more. Explore T2 Tea's tech stack below.

  • Microsoft Advertising
    Advertising
  • TikTok Pixel
    Analytics
  • Unpkg
    Content Delivery Network
  • Salesforce
    Customer Relationship Management
  • PayPal
    Payment Processing
  • Cloudflare Bot Management
    Security
  • Google Tag Manager
    Tag Management
  • Bootstrap
    UI Frameworks

Media & News

T2 Tea's Email Address Formats

T2 Tea uses at least 1 format(s):
T2 Tea Email FormatsExamplePercentage
First.Last@t2tea.comJohn.Doe@t2tea.com
97%
First.Middle@t2tea.comJohn.Michael@t2tea.com
2%
First.L@t2tea.comJohn.D@t2tea.com
1%

Frequently Asked Questions

Where is T2 Tea's headquarters located?

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T2 Tea's main headquarters is located at 32 Gipps St Collingwood, Victoria 3066 AU. The company has employees across 6 continents, including OceaniaEuropeNorth America.

What is T2 Tea's phone number?

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You can contact T2 Tea's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is T2 Tea's official website and social media links?

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T2 Tea's official website is t2tea.com and has social profiles on LinkedIn.

How much revenue does T2 Tea generate?

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As of May 2024, T2 Tea's annual revenue reached $750M.

How many employees does T2 Tea have currently?

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As of May 2024, T2 Tea has approximately 1K employees across 6 continents, including OceaniaEuropeNorth America. Key team members include Chief Financial Officer: T. S.Chief Technology Officer: H. T.Head Of Digital: C. J.. Explore T2 Tea's employee directory with LeadIQ.

What industry does T2 Tea belong to?

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T2 Tea operates in the Retail industry.

What technology does T2 Tea use?

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T2 Tea's tech stack includes Microsoft AdvertisingTikTok PixelUnpkgSalesforcePayPalCloudflare Bot ManagementGoogle Tag ManagerBootstrap.

What is T2 Tea's email format?

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T2 Tea's email format typically follows the pattern of . Find more T2 Tea email formats with LeadIQ.

When was T2 Tea founded?

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T2 Tea was founded in 1996.
T2 Tea

T2 Tea

RetailVictoria, Australia1001-5000 Employees

Since we were founded in 1996, every day, cup by cup, we have taken the joy of tea to new heights by doing tea differently. From small beginnings in Fitzroy, Melbourne, we have grown a community of tea lovers through reimagining the humble tea leaf, the ways we brew it, serve it and share it. 

Today, our innovative (and delicious!) product development continues, combined with ambitious sustainability achievements, a fast-growing online store, a lively distribution centre  a welcoming support office in Collingwood and over 70 retail stores across Australia, New Zealand and Singapore. 

Our retail experience is known for being immersive and enticing, and the team brings this to life daily. Our stores are beautifully stocked with our iconic products and delicious samples are brewed. Team members are trained to be tea experts who are passionate about the flavours, the stories of each product, and finding teas to match our customers’ different tastes.

The support office can be found on a bustling street in Collingwood, Melbourne. Designed to reflect its eclectic surroundings and fueled by endless pots of tea, this is where our unique blends and original designs are developed and where our cross-functional teams collaborate and deliver strategy, operations, technology, brand, e-commerce, wholesale and more. 

The distribution centre is the operational hub of the business – ensuring our delicious tea, teawares and gifts are distributed to stores as well as fulfilling online orders that are delivered to our customers’ doors. Supported by a team of 30 team members and located in the western suburbs of Melbourne, it is an energetic environment. 

We are looking for people from all backgrounds and experiences to join us across our stores, the support office and the distribution centre – you will be an important part of the T2 tea-m.

Section iconCompany Overview

Headquarters
32 Gipps St Collingwood, Victoria 3066 AU
Phone number
Website
t2tea.com
Founded
1996
Employees
1001-5000

Section iconFunding & Financials

  • $100M$1B

    T2 Tea's revenue is in the range of $100M$1B

Section iconFunding & Financials

  • $100M$1B

    T2 Tea's revenue is in the range of $100M$1B

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