Insights

International Expansion Potential T2 Tea's recent closure of offices in the United Kingdom opens an opportunity for international expansion, tapping into new markets and diversifying revenue streams.

Collaboration Opportunities with Publishers The partnership with Penguin Books Australia presents an opportunity for T2 Tea to explore collaboration opportunities with other publishers, leveraging the appeal of limited edition gift packs combining tea blends with literary classics.

Product Diversification Strategy Launching luxury advent calendars and new products like Her Balance and Milk Magic in the Wellness Tea range showcases T2 Tea's commitment to product innovation, presenting opportunities for cross-selling and upselling to existing and new customers.

Technology Integration for Enhanced Customer Experience By adopting tech tools like Criteo, Google Analytics, and Adobe Tag Manager, T2 Tea can leverage data-driven insights to enhance customer engagement, personalized marketing efforts, and optimize the overall online shopping experience, leading to increased sales.

Competitive Positioning Through E-commerce Enhancement Partnering with Fluent Commerce to implement Fluent Order Management system signifies T2 Tea's focus on e-commerce growth and improving customer experience, creating a competitive edge in the market and driving online sales.

T2 Tea Tech Stack

T2 Tea uses 8 technology products and services including Criteo, Microsoft Clarity, Google Analytics, and more. Explore T2 Tea's tech stack below.

  • Criteo
    Advertising
  • Microsoft Clarity
    Analytics
  • Google Analytics
    Analytics
  • Bazaarvoice Curation
    Content Management System
  • Bazaarvoice Reviews
    Online Review Management
  • PayPal
    Payment Processing
  • X-XSS-Protection
    Security
  • Adobe Tag Manager
    Tag Management

Media & News

T2 Tea's Email Address Formats

T2 Tea uses at least 1 format(s):
T2 Tea Email FormatsExamplePercentage
First.Last@t2tea.comJohn.Doe@t2tea.com
97%
First.Middle@t2tea.comJohn.Michael@t2tea.com
2%
First.L@t2tea.comJohn.D@t2tea.com
1%

Frequently Asked Questions

Where is T2 Tea's headquarters located?

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T2 Tea's main headquarters is located at 32 Gipps St Collingwood, Victoria 3066 AU. The company has employees across 6 continents, including OceaniaEuropeNorth America.

What is T2 Tea's phone number?

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You can contact T2 Tea's main corporate office by phone at +1-212-219-1956. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is T2 Tea's official website and social media links?

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T2 Tea's official website is t2tea.com and has social profiles on LinkedIn.

How much revenue does T2 Tea generate?

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As of September 2024, T2 Tea's annual revenue reached $750M.

How many employees does T2 Tea have currently?

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As of September 2024, T2 Tea has approximately 1K employees across 6 continents, including OceaniaEuropeNorth America. Key team members include Chief Executive Officer: F. S.Chief Technology Officer: M. G.Chief Financial Officer: T. S.. Explore T2 Tea's employee directory with LeadIQ.

What industry does T2 Tea belong to?

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T2 Tea operates in the Retail industry.

What technology does T2 Tea use?

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T2 Tea's tech stack includes CriteoMicrosoft ClarityGoogle AnalyticsBazaarvoice CurationBazaarvoice ReviewsPayPalX-XSS-ProtectionAdobe Tag Manager.

What is T2 Tea's email format?

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T2 Tea's email format typically follows the pattern of . Find more T2 Tea email formats with LeadIQ.

When was T2 Tea founded?

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T2 Tea was founded in 1996.
T2 Tea

T2 Tea

RetailVictoria, Australia1001-5000 Employees

Since we were founded in 1996, every day, cup by cup, we have taken the joy of tea to new heights by doing tea differently. From small beginnings in Fitzroy, Melbourne, we have grown a community of tea lovers through reimagining the humble tea leaf, the ways we brew it, serve it and share it. 

Today, our innovative (and delicious!) product development continues, combined with ambitious sustainability achievements, a fast-growing online store, a lively distribution centre  a welcoming support office in Collingwood and over 70 retail stores across Australia, New Zealand and Singapore. 

Our retail experience is known for being immersive and enticing, and the team brings this to life daily. Our stores are beautifully stocked with our iconic products and delicious samples are brewed. Team members are trained to be tea experts who are passionate about the flavours, the stories of each product, and finding teas to match our customers’ different tastes.

The support office can be found on a bustling street in Collingwood, Melbourne. Designed to reflect its eclectic surroundings and fueled by endless pots of tea, this is where our unique blends and original designs are developed and where our cross-functional teams collaborate and deliver strategy, operations, technology, brand, e-commerce, wholesale and more. 

The distribution centre is the operational hub of the business – ensuring our delicious tea, teawares and gifts are distributed to stores as well as fulfilling online orders that are delivered to our customers’ doors. Supported by a team of 30 team members and located in the western suburbs of Melbourne, it is an energetic environment. 

We are looking for people from all backgrounds and experiences to join us across our stores, the support office and the distribution centre – you will be an important part of the T2 tea-m.

Section iconCompany Overview

Headquarters
32 Gipps St Collingwood, Victoria 3066 AU
Phone number
+1-212-219-1956
Website
t2tea.com
Founded
1996
Employees
1001-5000

Section iconFunding & Financials

  • $100M$1B

    T2 Tea's revenue is in the range of $100M$1B

Section iconFunding & Financials

  • $100M$1B

    T2 Tea's revenue is in the range of $100M$1B

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