Expanded Product Line Nutiva has recently expanded its product line to include organic avocado oil and organic MCT creamer, presenting an opportunity to upsell to existing customers or attract new customers interested in these innovative offerings.

Launch of New Products By consistently launching new products like organic coconut spreads and liquid coconut oils, Nutiva showcases its commitment to innovation, creating opportunities for sales teams to leverage these new offerings and cater to evolving consumer preferences.

Market Presence Expansion Nutiva's expansion in Richmond, California, along with the introduction of liquid coconut oils sourced from Ethiopia, indicates a growing market presence. Sales teams can capitalize on this expansion by targeting the local market and promoting the unique sourcing of products.

Focus on Organic and Non-GMO As a pioneer of organic plant-based foods with a focus on supporting regenerative agriculture and combating climate change, Nutiva's emphasis on organic and Non-GMO products aligns with current consumer trends. Sales teams can highlight these aspects to appeal to eco-conscious consumers.

Tech-Driven Approach Nutiva's utilization of technology tools like AudioEye, Google Ads, and BugSnag demonstrates a tech-driven approach to business. Sales development representatives can leverage these tools to analyze customer behavior, optimize ad campaigns, and enhance user experience, ultimately driving sales growth.