Digital Transformation The New Zealand Herald has shifted from traditional print to a comprehensive digital newsroom with an award-winning website, mobile site, and app, indicating an ongoing investment in digital platforms and advertising opportunities.

Innovative Content Recent launches of podcast series such as The Māori in Me and Chewing the Facts demonstrate the company's focus on engaging audiences through diverse content formats, opening avenues for targeted audio advertising and sponsorship deals.

Market Engagement With a substantial online audience and an emphasis on investigative and niche reporting – including exposés like The dirty secrets of KiwiSaver – the Herald provides opportunities for brands seeking credibility and audience trust in social and financial sectors.

Technological Adoption Utilizing advanced digital tools like Chartbeat, New Relic, and programmatic ad platforms such as Magnite and DoubleClick indicates a data-driven approach to content delivery and ad targeting, relevant for personalized and programmatic advertising partnerships.

Growth and Leadership Leadership appointments like senior business journalist Andrea Fox and managing editor Murray Kirkness reflect a focus on high-quality business and investigative journalism, providing a strong platform for sponsored content, branded journalism, and high-engagement marketing initiatives.