Small Firm Advantage O Connell Communications is a small Chicago-based PR and marketing agency focusing on B2B with a lean team, presenting an opportunity to offer scalable, high-impact services that complement their core capabilities and help them compete with larger firms.

Tech Stack Leverage Their use of modern tech such as Google Cloud CDN, Sentry, HTTP/3 and module federation suggests openness to advanced digital PR and marketing tools; propose integrated analytics, content management, and performance optimization services to enhance client campaigns.

Revenue Growth Scope With reported revenue under $10M, there is potential for upsell into broader PR and marketing packages, including digital media, social strategy, and performance-based offerings to accelerate growth without a large headcount increase.

B2B Focus Fit Specialization in B2B communications positions them for enterprise-grade PR programs; target mid-market to enterprise clients seeking strategic storytelling, thought leadership, and multi-channel campaigns that align with corporate buyers.

Competitive Positioning Given the client-centric, smaller-firm profile against giants like Edelman and Weber Shandwick, emphasize flexible pricing, personalized service, and rapid execution as differentiators to win new business and expand market share.