Small team, broad needs O Connell Communications is a small public relations and marketing agency with 2-10 employees, suggesting a need for scalable, outsourced solutions in technology, project management, and collaboration tools to handle growth and maintain service levels.

B2B PR focus Specializing in business-to-business public relations and traditional publicity plus social media, there is an opportunity to upsell integrated B2B marketing campaigns, thought leadership programs, and secure media placements across professional services sectors.

Tech stack leverage Current tech uses Wix, WordPress, Webpack, Google Cloud, Sentry and HTTP/3, indicating openness to modern web delivery, CMS optimization, and observability tools; potential need for site performance enhancements, security monitoring, and cloud-based marketing automation.

Revenue guidance With revenue under $10M, the firm may benefit from efficiency improvements, scalable PR workflows, and strategic partnerships to expand client capacity and cross-sell additional services such as digital advertising, content creation, and analytics.

Competitive landscape Operating in a market with large global agencies, there is an opportunity to position as a nimble, cost-effective partner for mid-market and niche B2B segments, offering personalized service, faster turnaround, and flexible engagement models.