Expanding Physical Presence With over 38 stores across North America and a modern, inviting store environment, there are opportunities to enhance in-store product displays, exclusive merchandise, and customer engagement events to drive foot traffic and increase sales.

Digital Expansion OAK + FORT's robust e-commerce platform and recent partnership with Shopify and EY suggest potential for upselling personalized online shopping experiences, targeted digital marketing, and enhanced mobile shopping options to boost online revenue.

Sustainability Commitment The company's environmentally conscious collection, OAK Refined, indicates a customer base that values sustainability; leveraging this positioning with targeted marketing and eco-friendly product lines could attract environmentally-minded consumers and foster brand loyalty.

Technology Integration Utilizing advanced tech stack tools like Power BI and MongoDB presents opportunities to implement data-driven sales strategies, optimize inventory management, and personalize customer interactions both online and offline.

Market Positioning OAK + FORT operates in a competitive space alongside global brands with high employee counts and substantial revenues; emphasizing unique aesthetic design, fair pricing, and sustainability in outreach efforts can differentiate the brand and capture additional market share.