Strong client loyalty Oakworth enjoys a 95% client retention rate and an industry-leading Net Promoter Score of 95 as of year-end 2025, signaling high customer satisfaction and potential for cross-sell of advisory, wealth, and private banking services.

Growth through hires Recent board and leadership additions plus new wealth strategy hires indicate active expansion and capability strengthening, presenting a doorway to offer expanded services to high-net-worth clients and closely held businesses seeking sophisticated wealth preservation solutions.

Integrated advisory potential Advisory services are offered via Oakworth Asset Management LLC, with a noted ownership relationship and potential conflicts of interest; this structure suggests opportunities to position integrated financial planning, investment management, and trust/estate services to existing clients.

Affluent markets focus Leadership emphasizes high-touch client relationships in commercial, private banking, and wealth advisory for professionals and families, aligning well with cross-sell opportunities to closely-held business owners and professionals needing succession planning and private banking solutions.

Recognition and credibility Repeated recognition as a top employer among banks and steady media coverage bolster trust; leverage this brand credibility to approach mid-market banks and regional firms with collaboration or referral opportunities, plus targeted outreach to potential customers seeking proven service quality.