Premium Positioning OBAN Composites' reputation as a high-performance, premium brand favored by top Tour players indicates a strong market niche. This positioning suggests opportunities to target high-end golf equipment retailers and private club partnerships seeking exclusive, top-tier product offerings.
Custom Fitting Focus The company's emphasis on custom fitting and personalized shaft options opens avenues for collaborating with golf pro shops and custom golf clinics, where tailored equipment can command premium pricing and customer loyalty.
Award Recognition Recent industry awards and competitive recognition for the OBAN Steel CT-Series shafts bolster the company's credibility and appeal to discerning professional and amateur golfers looking for proven, award-winning equipment.
Growth Opportunities With a modest revenue baseline but a global dealer network and OEM partnerships, there is potential to expand distribution channels, increase brand awareness, and tap into new international markets with targeted sales campaigns.
Tech and Innovation Utilizing modern website tools and SEO strategies positions OBAN as a digitally savvy brand, enabling improved online lead generation and direct-to-consumer engagement, which can be leveraged to boost sales and build customer loyalty.