Insights

Strong Organic Certification Obasan's exclusive focus on GOTS and GOLS certified organic mattresses and bedding products positions them uniquely in the natural and sustainable home furnishings market, appealing to eco-conscious consumers seeking chemical-free, pure materials.

Niche Market Focus With a dedicated commitment to handcrafted, organic products and a tight-knit team of 11-50 employees, Obasan serves a specialized segment that values quality, transparency, and sustainability, creating opportunities for targeted premium branding and loyal customer engagement.

Growing Revenue Potential Operating within the $1M - $10M revenue range, Obasan has room for expansion through increased marketing outreach, diversification of product lines, or expanding distribution channels to grow its market share in the organic bedding sector.

Tech-enabled Customer Experience Utilizing platforms such as Shopify, Zendesk Chat, and Hotjar, Obasan emphasizes a seamless, transparent online shopping experience, which can be leveraged to attract more direct-to-consumer sales and improve conversion rates among eco-conscious shoppers.

Market Differentiation Obasan's transparent sourcing, personal relationships with farmers, and focus on chemical-free, organic materials provide a compelling narrative that can be expanded into marketing initiatives aimed at differentiating from competitors like Saatva or Brentwood Home in the premium eco-friendly mattress and bedding market.

Obasan Tech Stack

Obasan uses 8 technology products and services including Dovetale, Hotjar, Cloudflare, and more. Explore Obasan's tech stack below.

  • Dovetale
    Affiliate Advertising Networks
  • Hotjar
    Analytics
  • Cloudflare
    Content Management System
  • Shopify
    E-commerce
  • Google Fonts API
    Font Scripts
  • Preact
    Javascript Libraries
  • Zendesk Chat
    Live Chat
  • Bootstrap
    UI Frameworks

Media & News

Obasan's Email Address Formats

Obasan uses at least 2 format(s):
Obasan Email FormatsExamplePercentage
First@obasan.caJohn@obasan.ca
100%
First@obasan.comJohn@obasan.com
100%

Frequently Asked Questions

Where is Obasan's headquarters located?

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Obasan's main headquarters is located at 155 Colonnade Rd S, Unit 1 Ottawa, Ontario K2E 7K1, CA. The company has employees across 1 continents, including North America.

What is Obasan's official website and social media links?

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Obasan's official website is obasan.com and has social profiles on LinkedIn.

What is Obasan's NAICS code?

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Obasan's NAICS code is 337 - Furniture and Related Product Manufacturing.

How many employees does Obasan have currently?

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As of October 2025, Obasan has approximately 23 employees across 1 continents, including North America. Key team members include Founder: J. C.Director Of Business Development: J. L.Showroom Manager | Senior Sleep Specialist: D. J. A.. Explore Obasan's employee directory with LeadIQ.

What industry does Obasan belong to?

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Obasan operates in the Furniture and Home Furnishings Manufacturing industry.

What technology does Obasan use?

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Obasan's tech stack includes DovetaleHotjarCloudflareShopifyGoogle Fonts APIPreactZendesk ChatBootstrap.

What is Obasan's email format?

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Obasan's email format typically follows the pattern of First@obasan.ca. Find more Obasan email formats with LeadIQ.

When was Obasan founded?

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Obasan was founded in 1985.

Obasan

Furniture and Home Furnishings ManufacturingCanada11-50 Employees

Obasan was established in Ottawa, Ontario in 1985. Our objective has always been to handcraft organic mattresses and bedding products of the finest quality. Our products are GOTS and GOLS certified, meaning you won’t find any harsh chemicals, glues, off-gassing, flame retardants in our products – ever. Simply pure, natural, organic materials.

Honesty is important to us. We’ve spent decades fostering personal relationships with farmers who’ve dedicated their lives to producing the purest wool, rubber and cotton one can find. Our GOTS and GOLS certifications provide full transparency—from organic farming and sourcing all the way through to the finished product. The result? We can honestly say all of our products are truly organic, so you never have to worry about what your head is resting on. 

Our showroom and factory is headquartered in Ottawa, Ontario, so you can come meet the incredible people who handcraft all of your Obasan products with care.

Section iconCompany Overview

Headquarters
155 Colonnade Rd S, Unit 1 Ottawa, Ontario K2E 7K1, CA
Website
obasan.com
NAICS Code
337 - Furniture and Related Product Manufacturing
Founded
1985
Employees
11-50

Section iconMedia & News

Section iconFunding & Financials

  • $1M$10M

    Obasan's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    Obasan's revenue is estimated to be in the range of $1M$10M

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