Insights

Strong Organic Focus Obasan’s commitment to certified organic and chemical-free bedding products positions it well to target health-conscious and environmentally aware consumers seeking premium, sustainable home furnishings.

Local Craftsmanship With a manufacturing presence in Ottawa and direct relationships with farmers, Obasan emphasizes quality and transparency, appealing to customers valuing local sourcing and artisanal craftsmanship.

Growing Market Segment Operating in the organic mattress and bedding niche, which is experiencing increasing demand, presents significant growth opportunities through targeted marketing to eco-friendly and wellness-focused demographics.

Digital Customer Engagement Utilizing tools like Shopify, Zendesk Chat, and Hotjar indicates a strong online presence and customer engagement strategy, enabling personalized marketing and direct sales expansions.

Competitive Positioning Though smaller in scale compared to some competitors, Obasan’s certification and transparency advantages can be leveraged to attract discerning clients willing to invest in premium organic sleep products.

Obasan Tech Stack

Obasan uses 8 technology products and services including Dovetale, Hotjar, Cloudflare, and more. Explore Obasan's tech stack below.

  • Dovetale
    Affiliate Advertising Networks
  • Hotjar
    Analytics
  • Cloudflare
    Content Management System
  • Shopify
    E-commerce
  • Google Fonts API
    Font Scripts
  • Preact
    Javascript Libraries
  • Zendesk Chat
    Live Chat
  • Bootstrap
    UI Frameworks

Media & News

Obasan's Email Address Formats

Obasan uses at least 2 format(s):
Obasan Email FormatsExamplePercentage
First@obasan.caJohn@obasan.ca
100%
First@obasan.comJohn@obasan.com
100%

Frequently Asked Questions

What is Obasan's official website and social media links?

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Obasan's official website is obasan.com and has social profiles on LinkedIn.

What is Obasan's NAICS code?

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Obasan's NAICS code is 337 - Furniture and Related Product Manufacturing.

How many employees does Obasan have currently?

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As of December 2025, Obasan has approximately 23 employees across 1 continents, including North America. Key team members include Founder: J. C.Director Of Business Development: J. L.Showroom Manager | Senior Sleep Specialist: D. J. A.. Explore Obasan's employee directory with LeadIQ.

What industry does Obasan belong to?

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Obasan operates in the Furniture and Home Furnishings Manufacturing industry.

What technology does Obasan use?

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Obasan's tech stack includes DovetaleHotjarCloudflareShopifyGoogle Fonts APIPreactZendesk ChatBootstrap.

What is Obasan's email format?

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Obasan's email format typically follows the pattern of First@obasan.ca. Find more Obasan email formats with LeadIQ.

When was Obasan founded?

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Obasan was founded in 1985.

Obasan

Furniture and Home Furnishings ManufacturingOntario, Canada11-50 Employees

Obasan was established in Ottawa, Ontario in 1985. Our objective has always been to handcraft organic mattresses and bedding products of the finest quality. Our products are GOTS and GOLS certified, meaning you won’t find any harsh chemicals, glues, off-gassing, flame retardants in our products – ever. Simply pure, natural, organic materials.

Honesty is important to us. We’ve spent decades fostering personal relationships with farmers who’ve dedicated their lives to producing the purest wool, rubber and cotton one can find. Our GOTS and GOLS certifications provide full transparency—from organic farming and sourcing all the way through to the finished product. The result? We can honestly say all of our products are truly organic, so you never have to worry about what your head is resting on. 

Our showroom and factory is headquartered in Ottawa, Ontario, so you can come meet the incredible people who handcraft all of your Obasan products with care.

Section iconCompany Overview

Website
obasan.com
NAICS Code
337 - Furniture and Related Product Manufacturing
Founded
1985
Employees
11-50

Section iconMedia & News

Section iconFunding & Financials

  • $1M$10M

    Obasan's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    Obasan's revenue is estimated to be in the range of $1M$10M

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