Acquisition Impact Oberlin Marketing was acquired by Integrity Marketing Group in September 2021, indicating potential access to Integrity’s broader distribution network, cross-sell opportunities for life and health insurance products, and shared marketing resources that could accelerate sales partnerships.

Strategic Focus As an insurance brokerage marketing organization with a wide product line (Group and Individual Health, Medicare, Life, Annuities, Disability, and mortgage services), there are multiple entry points for new carrier relationships, affinity programs, and expanded group benefits offerings.

Tech Enablement Utilizes cloud and security tech such as AWS, Google Cloud, Microsoft 365, Mimecast, and KnowBe4, plus WordPress and Shopify, suggesting readiness for digital marketing campaigns, partner portals, and secure data-sharing with carriers and agents.

Market Positioning With a mid-sized footprint (11-50 employees) and revenue in the $25M–$50M range, there is room to scale via carrier partnerships, enhanced marketing distribution, and expanded Medicare Advantage, Part D, and group health product strategy.

Sales Opportunities Recent acquisition and broad product suite create clear cross-sell and up-sell opportunities with existing Integrity Marketing Group relationships, plus potential to recruit additional independent agents through education, CE offerings, and mortgage service integration to broaden client reach.