Insights

Collaboration Opportunities OBEY Clothing has a proven track record of successful collaborations with well-known brands like Russell Athletic Corporation and Pacifico Preserves. Partnering with OBEY for limited-edition collections presents a lucrative sales opportunity for brands looking to leverage OBEY's street credibility and unique design aesthetic to attract a wider customer base.

Trendy Product Launches The frequent launch of seasonal collections, like the recent Holiday 2022 collection, showcases OBEY Clothing's ability to stay ahead of fashion trends and captivate consumer interest. Sales development representatives can leverage these trendy product launches as an opportunity to introduce new, in-demand items to their existing and potential customer base.

Cause-Related Marketing OBEY Clothing's commitment to social causes, as seen in their OBEY Awareness campaigns supporting gay rights and partnership with Children Incorporated, provides a meaningful angle for sales development. Businesses aligned with these causes can leverage OBEY's brand ethos to enhance their own corporate social responsibility initiatives and resonate with socially conscious consumers.

Creative Brand Partnerships The collaboration between OBEY Clothing and Discover Los Angeles for a LA-inspired capsule collection highlights the brand's ability to creatively partner with organizations outside the fashion industry. Sales professionals can explore similar strategic partnerships to introduce exclusive product lines, tapping into different market segments and expanding revenue streams.

Sustainability-Focused Merchandise The partnership between OBEY Clothing and Pacifico Preserves for eco-friendly merchandise indicates a growing focus on sustainability. Businesses offering sustainable products or looking to enhance their eco-friendly positioning can capitalize on this trend by aligning with OBEY's environmentally conscious initiatives, presenting sales opportunities in the sustainability-driven market.

OBEY Clothing Tech Stack

OBEY Clothing uses 8 technology products and services including Amazon S3, Hogan.js, Emotion, and more. Explore OBEY Clothing's tech stack below.

  • Amazon S3
    Content Delivery Network
  • Hogan.js
    Javascript Frameworks
  • Emotion
    Javascript Frameworks
  • Lodash
    Javascript Libraries
  • jQuery
    Javascript Libraries
  • Open Graph
    Miscellaneous
  • RSS
    Miscellaneous
  • X-XSS-Protection
    Security

OBEY Clothing's Email Address Formats

OBEY Clothing uses at least 1 format(s):
OBEY Clothing Email FormatsExamplePercentage
First@obeyclothing.comJohn@obeyclothing.com
81%
Last@obeyclothing.comDoe@obeyclothing.com
10%
First.Last@obeyclothing.comJohn.Doe@obeyclothing.com
7%
FirstLast@obeyclothing.comJohnDoe@obeyclothing.com
2%

Frequently Asked Questions

Where is OBEY Clothing's headquarters located?

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OBEY Clothing's main headquarters is located at 17462 Von Karman Ave Irvine, California US. The company has employees across 6 continents, including North AmericaEuropeAsia.

What is OBEY Clothing's phone number?

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You can contact OBEY Clothing's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is OBEY Clothing's official website and social media links?

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OBEY Clothing's official website is obeyclothing.com and has social profiles on LinkedIn.

How much revenue does OBEY Clothing generate?

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As of January 2025, OBEY Clothing's annual revenue reached $35M.

What is OBEY Clothing's SIC code NAICS code?

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OBEY Clothing's SIC code is 5137 - Women's, Children's, and Infants' Clothing and Accessories NAICS code is 441222 - Boat Dealers.

How many employees does OBEY Clothing have currently?

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As of January 2025, OBEY Clothing has approximately 120 employees across 6 continents, including North AmericaEuropeAsia. Key team members include Chief Executive Officer: S. T.Chief Executive Officer: A. B.Chief Executive Officer: B. M.. Explore OBEY Clothing's employee directory with LeadIQ.

What industry does OBEY Clothing belong to?

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OBEY Clothing operates in the Retail Apparel and Fashion industry.

What technology does OBEY Clothing use?

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OBEY Clothing's tech stack includes Amazon S3Hogan.jsEmotionLodashjQueryOpen GraphRSSX-XSS-Protection.

What is OBEY Clothing's email format?

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OBEY Clothing's email format typically follows the pattern of . Find more OBEY Clothing email formats with LeadIQ.

When was OBEY Clothing founded?

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OBEY Clothing was founded in 2001.
OBEY Clothing

OBEY Clothing

Retail Apparel and FashionCalifornia, United States51-200 Employees

OBEY Clothing was founded on the art, design and ideals of Shepard Fairey. What started for Fairey with an absurd sticker he created in 1989 while studying at the Rhode Island School of Design has since evolved into a worldwide street art campaign, as well as an acclaimed body of fine art.

The OBEY campaign is rooted in the Do It Yourself counterculture of punk rock and skateboarding, but it has also taken cues from popular culture, commercial marketing and political messaging. Fairey steeps his ideology and iconography in self-empowerment. With biting sarcasm verging on reverse psychology, he goads viewers, using the imperative “obey,” to take heed of the propagandists out to bend the world to their agendas.

OBEY Clothing was formed in 2001 as an extension of Shepard’s range of work. Aligned with his populist views, clothing became another canvas to spread his art and message to the people. The clothing is heavily inspired by classic military design, work wear basics, as well as the elements and cultural movements Shepard has based his art career on. Through designers Mike Ternosky and Grace Lee, Shepard works to create designs that represent his influences, ideals and philosophy.

OBEY is about variety and experience, thinking about your surroundings and questioning the purpose. The medium is the message.

Section iconCompany Overview

Headquarters
17462 Von Karman Ave Irvine, California US
Phone number
SIC Code
5137 - Women's, Children's, and Infants' Clothing and Accessories
NAICS Code
441222 - Boat Dealers
Founded
2001
Employees
51-200

Section iconFunding & Financials

  • $10M$50M

    OBEY Clothing's revenue is in the range of $10M$50M

Section iconFunding & Financials

  • $10M$50M

    OBEY Clothing's revenue is in the range of $10M$50M

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