Niche Collaboration Potential The company has a history of successful collaborations with various brands and artists, indicating a strong potential for partnership and co-branded sales opportunities, especially in the streetwear and pop culture spheres.

Metaverse Expansion Trend With the recent launch of a metaverse version of its Fairfax store and involvement in NFT collections, there is an opportunity to explore sales avenues within the growing metaverse trend, potentially attracting tech-savvy and digitally inclined customers.

Commemorative Product Lines By launching special collections to celebrate milestones like anniversaries, the company demonstrates a successful strategy to drive sales through limited edition and nostalgia-driven products that can resonate well with loyal customers and collectors.

Exclusive Co-Marketing Opportunities Partnerships with renowned brands like Warner Bros. and Hard Rock International present opportunities for exclusive co-marketing ventures, creating unique product lines that can attract a wider customer base and capitalize on shared brand recognition.

Cultural Movement Sales As a brand representing a cultural movement and street culture energy, there is a strong potential to leverage this identity to drive sales by connecting with consumers seeking authenticity, individuality, and a sense of community through fashion.