Store footprint O B I Schweiz operates 15 stores across Switzerland, targeting local DIY enthusiasts, families, and professional craftspeople. This presents a multi-location sales play with regionally tailored promotions and in-store events to drive foot traffic and cross-sell across categories.

Broad product scope With an average catalog of 60,000 to 80,000 items per market focused on garden, building materials, tools, sanitary, and interior decoration, there are extensive cross-selling opportunities for bundled project kits, seasonal campaigns, and loyalty-driven add-ons.

Digital engagement Tech usage includes PWAs, Facebook Pixel, PayPal, Slack, and Adobe Creative Suite, indicating readiness for digital advertising, e-commerce enhancements, and streamlined lead nurturing across channels to capture DIY project interest and convert to purchases.

Growth potential Revenue is in the low to mid single digits of a multi-market, large-player landscape. As a regional DIY retailer with a strong services orientation, there is opportunity to upsell professional customers with trade-focused tools, bulk materials, and contractor partnerships.

Partnerships and events Longstanding collaboration with Migros and a focus on full project support suggests a channel-friendly approach for co-branded promotions, installer networks, and workshop events that can be leveraged for sponsored content, tutorials, and local marketing programs.