Cloud Security Partnership Observian’s strategic partnership with Lacework enhances its cloud security offerings, indicating a strong focus on providing integrated security solutions to clients adopting AWS. This creates opportunities to promote complementary security products or managed services.

SMB Market Focus With a revenue range of 1M to 10M and a relatively small team, Observian is well-positioned to serve small and mid-sized enterprises seeking cost-effective, automated cloud security solutions, presenting a target segment for tailored sales efforts.

AWS Expertise Specialization in AWS and related technologies suggests a high proficiency in cloud infrastructure management. Sales could focus on expanding AWS service adoption among clients looking to optimize security, compliance, and automation.

Growth Potential Recent strategic partnerships and a focus on automation and security provide growth opportunities in the cloud services sector, especially as enterprises migrate more workloads to the cloud and prioritize security compliance.

Tech Stack Leverage Their use of diverse tools like Contentful, Cloudflare, and Google Analytics indicates a modern, integrated approach to cloud solutions. This opens avenues for cross-selling additional cloud security and management services to enhance customer cloud environments.