oddslife Employee Directory

Spectator SportsEngland, United Kingdom11-50 Employees

Oddslife is a sports-related technology company that designs free-to-play prediction games aimed at engaging sports fans and bettors while supporting the objectives of sportsbook operators, media companies, rights holders, sports federations, leagues, and other sports-affiliated businesses. Its offerings are designed to help clients acquire players, boost brand awareness, improve retention, foster fan engagement and loyalty, enhance player lifetime value for sportsbooks, and monetize existing website traffic through sponsorship deals. The games are customizable to align with client branding, and the company also undertakes bespoke development to fit specific needs.
Based in London, Oddslife operates within the spectator sports sector and targets operators and affiliated stakeholders seeking engaging, no-risk betting-related experiences to complement their platforms. The business forms part of the Sport Global Group, which has a presence in multiple European and international locations, and Oddslife has pursued expansion to new markets, including the United States. The company was founded by Rasmus Sojmark, who also established SBC (Sports Betting Community).

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