Insights

Market Expansion Oddslife has demonstrated activity to extend its prediction game platform beyond its core markets, with leadership changes signaling a push into the US market. Potential sales opportunity: position partnerships or white-label solutions with US-based sportsbooks, media companies, or rights holders looking to boost fan engagement and acquisition.

Customization Capabilities The product is designed to be customizable to match client branding and includes bespoke development options. Potential sales opportunity: offer tailored integration, branding-aligned game design, and rapid deployment services to sportsbook operators seeking differentiated engagement tools.

Strategic Fit Oddslife targets goals aligned with sportsbook operators, media companies, right holders, and leagues, focusing on acquisition, retention, loyalty, and monetization of traffic. Potential sales opportunity: present value-prop on increasing player LTV, boosting retention rates, and monetizing existing audiences through sponsorships and partnerships.

Tech and Reliability The tech stack includes Cloudflare optimizations, security measures, and modern web delivery tooling, indicating a performance-minded, scalable solution. Potential sales opportunity: emphasize reliability, fast load times, security, and ease of integration to prospects concerned with platform stability and user experience.

Financing and Scale Current revenue is modest and funding underlines a growth trajectory, with a multi-national footprint and about 70+ employees across regions. Potential sales opportunity: propose multi-market pilots, phased rollouts, and co-investment or bundled services for operators seeking scalable engagement platforms as they expand footprint.

oddslife Tech Stack

oddslife uses 8 technology products and services including Cloudflare Web Optimizations, oEmbed, Google Fonts API, and more. Explore oddslife's tech stack below.

  • Cloudflare Web Optimizations
    Analytics
  • oEmbed
    Dev Tools
  • Google Fonts API
    Font Scripts
  • yepnope.js
    Javascript Frameworks
  • Modernizr
    Javascript Libraries
  • jQuery Migrate
    Javascript Libraries
  • HSTS
    Security
  • Cloudflare Insights
    Web Analytics

oddslife's Email Address Formats

oddslife uses at least 1 format(s):
oddslife Email FormatsExamplePercentage
FL@oddslife.comJD@oddslife.com
55%
First@oddslife.comJohn@oddslife.com
36%
First.Last@oddslife.comJohn.Doe@oddslife.com
9%

Frequently Asked Questions

What is oddslife's official website and social media links?

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oddslife's official website is oddslife.com and has social profiles on LinkedInCrunchbase.

What is oddslife's SIC code NAICS code?

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oddslife's SIC code is 7299 - Miscellaneous Personal Services, Not Elsewhere Classified NAICS code is 7112 - Spectator Sports.

How many employees does oddslife have currently?

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As of July 2026, oddslife has approximately 12 employees across 2 continents, including EuropeAsia. Key team members include Cco: C. D.Head Of Software Development: D. L.Director: R. S.. Explore oddslife's employee directory with LeadIQ.

What industry does oddslife belong to?

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oddslife operates in the Spectator Sports industry.

What technology does oddslife use?

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oddslife's tech stack includes Cloudflare Web OptimizationsoEmbedGoogle Fonts APIyepnope.jsModernizrjQuery MigrateHSTSCloudflare Insights.

What is oddslife's email format?

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oddslife's email format typically follows the pattern of FL@oddslife.com. Find more oddslife email formats with LeadIQ.

How much funding has oddslife raised to date?

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As of July 2026, oddslife has raised $984K in funding. The last funding round occurred on Jun 01, 2013 for $715K.

When was oddslife founded?

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oddslife was founded in 2009.
oddslife logo

oddslife

Spectator SportsEngland, United Kingdom11-50 Employees

Oddslife is a sports-related technology company that designs free-to-play prediction games aimed at engaging sports fans and bettors while supporting the objectives of sportsbook operators, media companies, rights holders, sports federations, leagues, and other sports-affiliated businesses. Its offerings are designed to help clients acquire players, boost brand awareness, improve retention, foster fan engagement and loyalty, enhance player lifetime value for sportsbooks, and monetize existing website traffic through sponsorship deals. The games are customizable to align with client branding, and the company also undertakes bespoke development to fit specific needs.
Based in London, Oddslife operates within the spectator sports sector and targets operators and affiliated stakeholders seeking engaging, no-risk betting-related experiences to complement their platforms. The business forms part of the Sport Global Group, which has a presence in multiple European and international locations, and Oddslife has pursued expansion to new markets, including the United States. The company was founded by Rasmus Sojmark, who also established SBC (Sports Betting Community).

Section iconCompany Overview

SIC Code
7299 - Miscellaneous Personal Services, Not Elsewhere Classified
NAICS Code
7112 - Spectator Sports
Founded
2009
Employees
11-50

Section iconFunding & Financials

  • $984K

    oddslife has raised a total of $984K of funding over 2 rounds. Their latest funding round was raised on Jun 01, 2013 in the amount of $715Kas a angel.

  • $1M

    oddslife's revenue is estimated to be in the range of $1M

Section iconFunding & Financials

  • $984K

    oddslife has raised a total of $984K of funding over 2 rounds. Their latest funding round was raised on Jun 01, 2013 in the amount of $715Kas a angel.

  • $1M

    oddslife's revenue is estimated to be in the range of $1M

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