Insights

Market Expansion Oddslife is actively expanding into the US market, indicating opportunities to tailor solutions for American sports organizations and betting platforms seeking to enhance fan engagement and retention through prediction games.

Client Customization The company's ability to provide customizable and bespoke prediction game designs makes it a versatile partner for sports media companies and leagues aiming to strengthen brand awareness and monetization strategies.

Growth Potential With revenue under $1 million and a small team, Oddslife presents a growth opportunity for investors and partners to help scale its platform, particularly by leveraging its global reach and expanding client base.

Technology Utilization Oddslife’s adoption of modern cloud-based and web optimization tools suggests strong technical capabilities, making it attractive to operators seeking reliable, scalable digital engagement solutions.

Industry Positioning Being part of the Sport Global Group and operating alongside larger companies highlights potential for strategic partnerships, joint ventures, or integrations with other sports betting and media technology providers to enhance market competitiveness.

oddslife Tech Stack

oddslife uses 8 technology products and services including Cloudflare Web Optimizations, oEmbed, yepnope.js, and more. Explore oddslife's tech stack below.

  • Cloudflare Web Optimizations
    Analytics
  • oEmbed
    Dev Tools
  • yepnope.js
    Javascript Frameworks
  • Lightbox
    Javascript Libraries
  • Modernizr
    Javascript Libraries
  • jQuery Migrate
    Javascript Libraries
  • reCAPTCHA
    Security
  • Google Analytics
    Web Analytics

oddslife's Email Address Formats

oddslife uses at least 1 format(s):
oddslife Email FormatsExamplePercentage
FL@oddslife.comJD@oddslife.com
55%
First@oddslife.comJohn@oddslife.com
36%
First.Last@oddslife.comJohn.Doe@oddslife.com
9%

Frequently Asked Questions

Where is oddslife's headquarters located?

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oddslife's main headquarters is located at 1 Putney Bridge Approach London, England sw6 3jd United Kingdom. The company has employees across 2 continents, including EuropeAsia.

What is oddslife's official website and social media links?

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oddslife's official website is oddslife.com and has social profiles on LinkedInCrunchbase.

What is oddslife's SIC code NAICS code?

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oddslife's SIC code is 7299 - Miscellaneous Personal Services, Not Elsewhere Classified NAICS code is 7112 - Spectator Sports.

How many employees does oddslife have currently?

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As of April 2026, oddslife has approximately 13 employees across 2 continents, including EuropeAsia. Key team members include Cco: C. D.Director: R. S.Operation And Supporting Manager Eastern Europe: Y. S.. Explore oddslife's employee directory with LeadIQ.

What industry does oddslife belong to?

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oddslife operates in the Spectator Sports industry.

What technology does oddslife use?

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oddslife's tech stack includes Cloudflare Web OptimizationsoEmbedyepnope.jsLightboxModernizrjQuery MigratereCAPTCHAGoogle Analytics.

What is oddslife's email format?

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oddslife's email format typically follows the pattern of FL@oddslife.com. Find more oddslife email formats with LeadIQ.

How much funding has oddslife raised to date?

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As of April 2026, oddslife has raised $714K in funding. The last funding round occurred on Jun 01, 2013 for $714K.

When was oddslife founded?

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oddslife was founded in 2009.

oddslife

Spectator SportsEngland, United Kingdom11-50 Employees

Oddslife develops free-to-play (FTP) prediction games to engage sports fans / bettors and support the business goals of sportsbook operators, media companies, right holders, sports federations, sports leagues and other sports-affiliated businesses.

Those goals usually range from:
- Player acquisition
- Brand awareness 
- Increase retention rates
- Fan engagement and loyalty
- Improving player LTVs (for sportsbooks),
- Monetising existing website traffic through sponsorship deals

Our game designs are customizable to match the branding needs of our clients. We also understand that one size doesn’t fit all so we are keen to undertake bespoke development when necessary.

Oddslife was founded by Rasmus Sojmark, who also set up SBC (Sports Betting Community). The two companies are part of Sport Global Group headquartered in London, with offices in Manchester, Ukraine (Kiev) and Poland (Poznan), Argentina (Buenos Aires), USA (New Jersey) and more than 70 employees in total.

Section iconCompany Overview

Headquarters
1 Putney Bridge Approach London, England sw6 3jd United Kingdom
SIC Code
7299 - Miscellaneous Personal Services, Not Elsewhere Classified
NAICS Code
7112 - Spectator Sports
Founded
2009
Employees
11-50

Section iconFunding & Financials

  • $714K

    oddslife has raised a total of $714K of funding over 2 rounds. Their latest funding round was raised on Jun 01, 2013 in the amount of $714K.

  • $1M

    oddslife's revenue is estimated to be in the range of $1M

Section iconFunding & Financials

  • $714K

    oddslife has raised a total of $714K of funding over 2 rounds. Their latest funding round was raised on Jun 01, 2013 in the amount of $714K.

  • $1M

    oddslife's revenue is estimated to be in the range of $1M

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