Printing Services Upsell Office Depot Mexico offers printing, photocopies, personalized stamps and document delivery. There is an opportunity to monetize this by offering managed print services, corporate branding materials, and bundled office procurement for mid-market clients through cross-sell with furniture and technology.

CRM-Driven Growth The company uses Salesforce, enabling account-based marketing and data-driven cross-sell of office supplies, technology, furniture and services to existing enterprise customers. Consider loyalty programs and recurring procurement contracts to lock in B2B spend.

Acquisition Synergy The CompuCom acquisition brings IT services capabilities that can be cross-sold to current customers, including managed services, help desk, device management and IT procurement. Align these offerings with Grupo Gigante's technology-solutions strategy for deeper client relationships.

Digital Marketing Edge A tech stack featuring Bing Ads, Google Tag Manager, Visual Website Optimizer, Dynatrace and MouseFlow supports optimization of B2B marketing and conversion. Leverage AB testing, retargeting and analytics to generate qualified leads for corporate accounts.

Grupo Gigante Advantage As the largest office supplies retailer in Mexico and part of Grupo Gigante's productivity and technology solutions, there is a clear channel to access Grupo's corporate client base, cross-sell across subsidiaries, and expand beyond Mexico City into other Mexican markets with joint programs.