Focus on Sustainability Office Furniture Connection specializes in re-manufacturing and matching existing office furniture, indicating a strong emphasis on sustainable practices and cost-effective solutions. This presents opportunities to market eco-friendly and recycled furniture options to clients seeking environmentally responsible office upgrades.
Secondary Market Expertise The company's expertise in secondary market products, including re-manufactured Knoll and office furniture, suggests a niche in affordable, high-quality refurbished office solutions. Targeting organizations interested in reducing expenses without sacrificing design could drive sales.
Service and Installation With a full-service installation firm, the company offers comprehensive solutions that appeal to clients seeking convenience and end-to-end office setup. This can be leveraged to upsell packaging of furniture and installation services for large corporate clients or government contracts.
Tech-Enabled Sales Utilizing platforms like Shopify and Mailchimp indicates an embrace of digital sales channels and customer engagement. Expanding online marketing efforts and virtual consultations could attract more remote or geographically dispersed customers.
Market Positioning Operating in a competitive space alongside global brands with larger workforces, Office Furniture Connection can position itself as a flexible, local, and sustainable alternative, appealing to small to medium-sized businesses and organizations seeking personalized service.